Manager, Analytics

1 week ago

Kuala Lumpur, Malaysia Hong Leong Bank Full time

If you are looking to excel and make a difference, take a closer look at us
- Business Potential & Uplift Quantification:

- Baseline customers by segments to identify specific business gaps and growth opportunities at each branch.
- Establish minimum acceptable business levels and benchmarks for each C2 branch, providing clear performance targets.
- Utilize uplift targets to identify and select the most suitable branch leaders for each C2 location.
- Location Strategy Analytics:

- Implement and leverage the proposed Urbanmetry methodology (TLS: Track, Learn, Score) to combine internal branch data (customer base, sales performance) with external factors (demographics, commercial lots, existing bank branches).
- Identify key drivers of branch success and analyze reasons for variations in branch performance (outperforming vs. underperforming).
- Utilize location evaluation analytics to determine optimal sites for new branches or relocation of existing ones based on demographic and location factors.
- Performance Management & Prioritization:

- Develop and implement a framework for impact prioritization, categorizing initiatives into:

- High Impact, Low Effort: Quick Wins
- High Impact, High Effort: Major Projects
- Low Impact, Low Effort: Fill Ins
- Low Impact, High Effort: Time Wasters
- Monitor and analyze key performance indicators (KPIs) for branch transformation initiatives, ensuring alignment with projected business outcomes.
- Tech-Enablement Analytics:

- Oversee the implementation and utilization of the campaign management system to enhance customer relationship management and track campaign effectiveness which includes referrals.

**Requirements**:

- Malaysian citizen
- Minimum 3 years of dedicated experience in data analytics, business intelligence, or performance management.
- About Hong Leong Bank_
- We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China._

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