Marketing Executive

24 hours ago

Butterworth, Malaysia Amdee Healthcare Sdn Bhd Full time

**KEY RESPONSIBILITIES**

**Paid Advertising Management**:

- Plan, create, and execute paid advertising campaigns on platforms such as Facebook, Instagram, TikTok, and Google Ads.
- Optimize ad performance to achieve key metrics such as cost-per-click (CPC), return on ad spend (ROAS), and lead generation for training programs.
- Monitor and refine campaign performance using tools like Google Analytics and Meta Ads Manager.

**Campaign Strategy and Execution**:

- Develop and implement marketing strategies for training programs to boost participation.
- Design targeted advertising campaigns that focus on promoting training sessions, workshops, and certifications.
- Collaborate with trainers and program coordinators to highlight key selling points of training programs in campaigns.

**Content for Advertising**:

- Create compelling ad content, including copy, visuals, and videos, that showcases the value of the training programs.
- Ensure that all promotional materials align with the company’s branding and training objectives.

**Training Program Promotion**:

- Promote training programs to the target audience, including professionals, businesses, and HR personnel.
- Design marketing campaigns around training schedules, early bird discounts, and value-added services.
- Work closely with external agencies or internal teams to ensure widespread visibility of the training offerings.

**Data Analysis and Reporting**:

- Analyze advertising and training campaign performance to determine ROI and areas for improvement.
- Prepare detailed reports on training inquiries, registrations, and conversion rates.

**Collaboration and Innovation**:

- Partner with key opinion leaders (KOLs), influencers, and industry experts to enhance the promotion of training programs.
- Explore innovative methods, such as webinars or live demos, to attract audiences.

**CRM and Social Media Integration**:

- Manage social media channels and advertising platforms to promote training programs effectively.
- Build and maintain a database of potential leads interested in training sessions.

**Budget Management**:

- Allocate advertising budgets efficiently to maximize results for both general campaigns and training promotions.
- Ensure cost-effective strategies while meeting campaign goals.

**REQUIREMENTS**:
1. Education:

- Diploma or Bachelor's Degree in Marketing, Advertising, Digital Marketing, or equivalent field.

2. Experience:

- Minimum 1-2 years of experience in running paid ads and promoting training programs.

3. Skills:

- Proficiency in advertising tools such as Facebook Ads Manager, TikTok Ads, and Google Ads.
- Strong analytical skills with knowledge of campaign tracking tools like Google Analytics.
- Creativity in developing promotional strategies for training programs.

4. Personal Attributes:

- Detail-oriented, highly organized, and self-motivated.
- Able to adapt to a fast-paced environment and manage multiple campaigns.
- Passionate about learning and professional development.

**Job Types**: Full-time, Contract
Contract length: 12 months

Pay: From RM1,950.00 per month

**Benefits**:

- Free parking
- Opportunities for promotion
- Professional development

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- Bahasa (preferred)

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