Digital Marketing Specialist
2 weeks ago
We are looking for a Digital Marketing Specialist to join our team. He / She will be responsible for helping to build and optimize campaigns, by combining the tactics of digital acquisitions mainly.
**Duties and Responsibilities**
- Execute regional digital marketing programs, including SEM, marketing automation, social media, website and online advertising campaigns
- Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention
- Collaborate with creative & digital team and regional marketing teams to develop digital marketing activities to support campaign strategies and business goals
- Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance brand awareness in the digital space
**Required skills**
- Bachelor's Degree in Marketing or equivalent experience
- Certifications in Google Ads or social media platforms would be beneficial as well.
- 1 to 3 years of experience in digital campaign execution and demand creation, including knowledge of digital acquisition strategies (SEA & Displays - AdWords) and campaign administration.
- Ability to set up and optimize Facebook & Google Paid Ads campaigns
- Good analytical skills: Ability to understand and make marketing decisions based on the data from different sources (Google Analytics, Google Ads, Facebook Ads)
- Creative Vision: Ability to provide direction in content development (video, images, copywriting ) dedicated for different marketing funnel
- Ability to solve problems and consider process improvements
- Capacity to manage numerous objectives and tasks at the same time
- Excellent organizational abilities and high attention to detail
- Strong written and verbal communication skills in English.
- Personal characteristics: self-disciplined, independent, data and efficiency driven, and motivated
**Salary**: RM3,000.00 - RM4,000.00 per month
**Benefits**:
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
Schedule:
- Monday to Friday
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