Search Ads Product Operation

Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
Team Introduction
It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance.
This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals.
About the team
The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis.

**Responsibilities**:
1. Keep up to date with the latest trends and best practices in the search ads business and the search engine industry.
2. Collaborate with stakeholders such as PM and RD teams to understand requirements and drive improvements and optimization of key product and delivery metrics.
3. Develop and implement proactive operational plans and coordinate internal and external resources to ensure efficient implementation and achievement of business goals.
4. Establish and enforce guidelines or SOPs based on business requirements and manage the execution of search ads projects to ensure quality and effectiveness.
5. Identify and resolve problems that occur during project execution using data-driven insights and creative solutions.
6. Cooperate with labeling vendors to ensure alignment with overall delivery standards.
7. Report, analyze, and provide insights to optimize our operational process.
8. Any additional responsibilities that are not specifically listed above.

**Qualifications**:
Minimum Requirement
- Excellent problem-solving skills and the ability to think critically.
- Strong communication and presentation skills and work effectively with cross-functional teams and stakeholders.
- Strong analytical skills with a proven ability to utilize data for decision-making and driving improvements.
- Project management and quality management experience. Experience collaborating with labeling vendors is preferred.
- Strong understanding of quality, efficiency, and cost management principles.
- Fluency in English is required.

Preferred Qualification
- Bachelor's degree or higher.
- Minimum of 3 years of work experience in product operation within the IT industry.
- Thorough understanding of search engines and familiarity with social media platforms.
- Flexible, adaptable, proactive, and self-motivated and perform well in a highly dynamic, rapidly changing environment.
- Your ability to work in a high tempo environment, adapt, respond to day-to-day challenges of the role.
- Your resilience and commitment to self-care to manage the emotional demands of the role.

We are committed to the wellbeing of all our employees and promise to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.