Performance Advertising Lead

5 days ago

Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As the Performance Advertising Lead specializing in Google, you will be responsible for developing and executing a comprehensive performance advertising strategy on the Google platform. Leveraging your expertise in digital advertising, data analysis, and Google-specific optimization, you will lead a team to achieve business goals and maximize return on investment.

**Responsibilities**
- Develop and implement a strategic performance advertising plan on the Google platform aligned with overall marketing and business objectives.
- Plan, execute, and optimize performance advertising campaigns on Google platforms, covering search, display, video and other ad formats.
- Collaborate with creative teams to develop high-performing ad creatives tailored to the Google audience.
- Utilize analytics tools to track and analyze the performance of Google advertising campaigns.
- Implement targeted audience strategies and segmentation specific to Google users.
- Stay updated on the latest Google advertising technologies, features, and trends.
- Collaborate with marketing, product, analytics, and other teams to align Google advertising strategies with broader business goals.
- Ensure consistent messaging and branding across all Google advertising channels.
- Develop and manage budgets for Google advertising campaigns, ensuring cost-effectiveness and maximum ROI.
- Monitor campaign expenses and optimize budget allocation based on Google platform performance.

**Requirements**:

- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience in performance advertising, with a minimum of 7 years in a leadership role, specifically focused on Google platforms.
- In-depth understanding of Google advertising platforms, features, and optimization techniques.
- Experience with audience targeting, segmentation, and data-driven decision-making on Google.
- Strong analytical skills and proficiency in analytics tools, with a focus on Google Analytics.
- Excellent leadership, communication, and collaboration skills.
- Strategic thinking and the ability to align Google advertising efforts with business objectives.
- Familiarity with ad tech solutions and emerging trends in Google advertising.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire

  • Performance Advertising Lead

    5 days ago

    Petaling Jaya, Malaysia Bjak Full time

    **About Us** Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service. **Role Overview** As the...

  • Performance Advertising Lead

    5 days ago

    Petaling Jaya, Malaysia Bjak Full time

    **About Us** Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service. **Role Overview** As the...

  • Performance Advertising Lead

    5 days ago

    Petaling Jaya, Malaysia Bjak Full time

    **About Us** Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service. **Role Overview** As the...

  • Digital Advertising Lead

    5 days ago

    Petaling Jaya, Malaysia Bjak Full time

    **About Us** Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service. **Role Overview** As the...

  • Paid Advertisement Lead, Apac

    5 days ago

    Petaling Jaya, Malaysia Bjak Full time

    **About Us** Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service. **Role Overview** As the Paid...

  • Regional Manager, Measurement

    3 days ago

    Petaling Jaya, Selangor, Malaysia Advertising Full time 90,000 - 120,000 per year

    Get to Know the TeamJoin the GrabAds Measurement team and collaborate across regional advertisers and media agencies as an integral part of digital advertising impact measurement. We focus on delivering data-driven insights that enable our clients to evaluate the value of their ad spend and gain actionable understanding of their advertising strategies. As a...

  • Commercial Executive – Advertising

    3 days ago

    Petaling Jaya, Selangor, Malaysia SNATCH PARK BIZSOLUTIONS SDN. BHD. Full time 70,000 - 120,000 per year

    We are seeking a high-performing Commercial Executive – Advertising & Retail Partnerships to lead revenue growth across our physical and digital advertising channels. This role is responsible for developing, negotiating and securing partnerships with retailers, brands, agencies, and advertisers to monetise our car park boom gates, OOH media assets,...

  • Lead Product Manager, Managed Advertiser

    1 day ago

    First Avenue , Petaling Jaya, Malaysia Grab Full time $60,000 - $120,000 per year

    Company Description About Grab and Our WorkplaceGrab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to...

  • Advertising Executive

    5 days ago

    Petaling Jaya, Malaysia MYDIN MOHAMED HOLDINGS BHD. (HQ) Full time

    Perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets. Please fill in the...

  • Performance Marketing Lead

    1 day ago

    Subang Jaya, Malaysia Talent Houz Consulting & Services Full time

    **Job Title: Performance Marketing Lead** **Location: KL/Ipoh** **Salary Range:RM10000-RM16000** **Key Responsibilities** - Create and execute performance-focused marketing campaigns to drive conversions. - Manage paid advertising on platforms like Google Ads and Facebook. - Monitor campaign performance and optimize for maximum ROI. - Conduct A/B testing...