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Performance Marketing Manager
2 weeks ago
**We're Osome** - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.
We're experiencing tremendous growth in both clients and team members. We have over 500 people in our global offices. We're looking for more bright minds who'd love to change the world by solving complex problems.
**What you'll do**:
Own and Manage Paid Media Channels: Lead the strategy, execution, and optimization of paid campaigns across platforms including Google, Meta, TikTok, LinkedIn, and X/Twitter.
Campaign Strategy and Execution: Develop and implement comprehensive paid media
strategies that align with Osome's business objectives.
Performance Analysis: Monitor, analyze, and report on campaign performance metrics such as CAC, CPL, ROAS, and lead quality. Provide actionable insights and recommendations for continuous improvement.
GTM Strategy for New Segments: Collaborate with cross-functional teams to develop and execute go-to-market strategies for new customer segments and geographic markets.
Budget Management: Allocate and manage budgets effectively to maximize ROI across all paid channels.
Creative Collaboration: Work closely with the creative team to develop compelling ad
creatives and landing pages tailored to each platform and audience.
Stay Updated: Keep abreast of the latest trends, tools, and best practices in performance marketing to ensure Osome remains at the forefront of digital advertising
**Who you are**:
Experience: At least 5+ years in performance marketing, with a proven track record of
managing and optimizing paid campaigns across Google, Meta, TikTok, LinkedIn, and
X/Twitter. Bonus if you have at least 3+ years in a digital marketing agency.
Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Strategic Thinker: Ability to develop and execute comprehensive marketing strategies that drive growth and ROI.
Technical Proficiency: Familiarity with tools such as Google Analytics, Google Tag Manager, and CRM platforms like HubSpot or Salesforce.
Good to have but not required: Bonus if you have experience in Chinese marketing
platforms like RedNote or Chinese language ads
**Our Benefits**:
Osome grows alongside you, but we already have a few perks:
Competitive salary
Multi-cultural environment to enhance your global perspective.
Learning opportunities and mentorship from peers and leaders, including a yearly continuous professional development budget
Mental Health Leaves
Flexible working arrangement; Hybrid working arrangement
**Equal Opportunity Statement**
At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters.
