Manager, Content

4 days ago

Ampang, Malaysia AirAsia Full time

1. **Content Strategy & Planning** - Develop and lead content strategy that supports the overall brand vision, product promotions, and educational goals - Plan and execute content aligned with three core pillars**:Brand Identity**, **Product Awareness**, and **Educational Value** - Build and manage a monthly editorial calendar across platforms (social media, blog, YouTube, etc.) - Ensure strategic content sequencing (e.g. storytelling > product highlight > education > community) 2. **Social Media Management** - Oversee daily content publishing across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, etc) - Monitor social trends, hashtags, and competitor activity for content opportunities - Ensure content is platform-appropriate and visually consistent with brand guidelines - Track social performance using analytics tools (e.g., Meta Insights, TikTok Analytics) 3. **Campaign Support** - Develop campaign narratives and content rollout plans - Coordinate with design/video teams for campaign assets - Plan and execute influencer or ambassador collaborations (in content form) - Track content KPIs for each campaign (reach, engagement, shares, conversions) 4. **Team Leadership & Collaboration** - Manage and mentor junior content writers or social media executives - Run weekly check-ins and reviews to align task progress - Provide feedback on content drafts, visual directions, and social copy - Work cross-functionally with product, partnerships, and customer service teams 5. **Performance & Reporting** - Prepare monthly content and social media performance reports - Highlight top-performing content, learnings, and actionable next steps - Adjust strategies based on performance, trends, and business priorities **We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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