Digital Marketing Manager

2 days ago

Petaling Jaya, Malaysia City University Malaysia Full time

**Role Overview**

The Digital Marketing Manager will spearhead City University’s digital marketing strategy across both local and international markets. This role requires a results-driven leader with strong expertise in online marketing channels, data analytics, and brand storytelling. The manager will be responsible for increasing brand awareness, generating qualified leads, and supporting student recruitment campaigns while maintaining brand consistency across all digital touchpoints.

**Objectives of this Role**
- Establish and implement digital marketing strategies to promote programmes, scholarships, and campus experiences to prospective students and parents.
- Collaborate with academic faculties, international recruitment partners, and MarCom team members to strengthen City University’s online presence locally and globally.
- Maintain consistent brand messaging aligned with City U’s positioning
- Track, analyze, and optimize campaign performance (CPA, conversion, enrolment funnel) to enhance user journey and student enquiries.
- Create and manage a marketing editorial calendar for key intakes, open days, scholarship launches, and international outreach campaigns.

**Key Responsibilities**
- Monitor and report on campaign performance with clear KPIs (MQL → SQL → Enrolment, cost per acquisition, engagement rate).
- Work with the marketing team to develop new ideas, growth strategies, and student-centric campaigns across Malaysia, SEA, South Asia, and beyond.
- Manage and optimize digital ad spend across Meta, TikTok, Google, LinkedIn, and regional platforms (e.g., RED/Xiaohongshu for China).

**Skills and Qualifications**
- Social media savvy with a strong understanding of Gen-Z digital behavior (TikTok, Instagram, YouTube, RED).
- Strong creativity and storytelling ability, with a flair for producing engaging content for education audiences.
- Excellent collaboration and communication skills to work across departments, faculties, and international agents.
- Ability to analyze data, campaign reports, and student funnel metrics.
- Strong project management skills with ability to manage multiple intakes and campaigns simultaneously.

**Preferred Qualifications**
- In-depth knowledge of higher education marketing trends, both local and international.
- 7+ years of experience in digital marketing, preferably within education, recruitment, or related industries.
- Familiarity with education-related lead generation.
- Proficiency in photo and video editing, Canva/Adobe Creative Suite, or AI-based content tools.
- Experience with Google Analytics, Meta Ads Manager, and marketing automation tools.
- Analytical mindset with a passion for measuring impact and driving enrolment outcomes.

**Job Types**: Full-time, Permanent

Pay: RM6,500.00 - RM8,500.00 per month

Work Location: In person

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