Digital Marketing Executive

24 hours ago

Kulai, Malaysia KWNG Group Holdings Sdn Bhd Full time

**Education & Experience**

Bachelor’s degree or Diploma in marketing, Business, Communications, or

a related field, or equivalent.

2 years of experience in digital marketing, with a proven track record of

successful campaigns.

**Knowledge Requirements**

Experience with marketing automation tools (HubSpot, ActiveCampaign, Marketo,

Mailchimp).

Software Proficiency:

- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign,

Premiere Pro) and Canva.
- Familiarity with web design tools (e.g., HTML/CSS) is a plus.

Design Principles:

- Strong understanding of typography, colour theory, and composition.

User Experience (UX) Design:

- Knowledge of UX/UI principles and best practices is advantageous.

**JOB RESPONSIBILITIES**

Digital Strategy Development:
(1) Develop and execute comprehensive digital marketing strategies aligned with business objectives.

(2) Analyse market trends and competitors to identify opportunities for growth.

Content Creation and Management:
campaigns, and social media.

(2) Manage the content calendar and ensure timely execution of content delivery.

SEO and SEM Optimization:
(1) Conduct keyword research and implement on-page and off-page SEO strategies to improve organic

search rankings.

(2) Manage SEM campaigns, including Google Ads, to drive targeted traffic to the website.

Social Media Management:
(1) Develop and implement social media strategies across platforms (Facebook, Instagram, WhatsApp,

Google, XiaoHongShu, Lemon8, YouTube, Tiktok, LinkedIn, Twitter, etc.).

(2) Monitor social media engagement, respond to comments and inquiries, and analyze performance metrics.

workflows.

Video Content Creation:
(1) Work according to Digital Marketing theme, project and campaign to support video shooting and editing

(2) Handle video recording equipment with care, and to ensure it is functioning and in working condition.

(3) Conceptualize & design visual and artworks aligning with the company branding & strategy

(4) Create and produce creative videos content for social media platform, marketing and advertisement use.

Analytics and Reporting:
(1) Utilize analytics tools (Google Analytics, SEMrush, etc.) to track, analyse, and report on digital marketing

performance.

(2) Use data-driven insights to adjust strategies and optimize campaigns continuously.

Collaboration:
(1) Work closely with the design, sales, and product teams to ensure cohesive branding and alignment of

marketing efforts.

(2) Coordinate with external agencies and vendors as needed.

Budget Management:
(1) Manage and allocate the digital marketing budget effectively to maximize ROI

(2）Planning and management of the assigned tasks according to preset priority.

**Job Types**: Full-time, Permanent

Pay: RM2,500.00 - RM4,000.00 per month

Schedule:

- Monday to Friday

Work Location: In person

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