Executive, Content Creator

2 weeks ago

Sepang, Malaysia AirAsia Full time

**The Role**:
This is a hands-on creative role for someone who lives and breathes content — and wants to help one of Asia’s most recognisable brands show up in fresh, culturally relevant ways.

As a Content Creator, you’ll be right at the heart of our biggest brand moments — from festive campaigns to major route launches, influencer activations, and beyond. You’ll turn ideas into scroll-stopping content that resonates with our audience, while working closely with a sharp team of social strategists, producers, and influencers.

Whether it’s a snappy Reel, a trending TikTok, or a behind-the-scenes clip from a live event — if it’s got storytelling power, you’ll help make it happen.

What you’ll be doing:

- Creating social-first content for AirAsia’s owned channels (IG, TikTok, YouTube Shorts, etc.)
- Filming, editing, and producing short-form videos using your phone or camera — fast and with flair
- Jumping on trends quickly and turning them into brand-relevant moments
- Working with influencers and creators on collaborative content pieces
- Covering live moments, events, and shoots — and turning them into real-time content
- Collaborating with the Social & Influencer Manager and Production Lead to bring campaign ideas to life
- Supporting campaign rollouts with content that fits the brief, the brand, and the platform
- Capturing and editing BTS, day-in-the-life, UGC-style, and reactive content
- Reviewing performance insights to help refine and improve creative output
- Keeping our content libraries organised and assets labelled properly for reuse

**What we’re looking for**:

- You have 1-3 years of experience creating content for brands, media, or yourself (show us your work)
- You know your way around editing tools like CapCut, Meitu, VN, Adobe Rush, or even TikTok’s native editor
- You’re confident filming, editing, and producing your own content — fast turnaround is your thing
- You have a strong understanding of what performs on TikTok, Instagram, and YouTube Shorts
- You’re creative, scrappy, and can tell a good story without a big production crew
- You’re on top of pop culture, trends, sounds, and internet humour
- You’re a team player who can take feedback, build on ideas, and keep energy high
- You’re organised, self-motivated, and able to manage multiple projects at once

**A few extras we look for**:
**We’re not interested in polished showreels only. We’re looking for someone who**:

- Loves making content that feels real, fun, and in tune with the moment
- Can adapt quickly — you’re as comfortable behind the camera as you are in front of it (if needed)
- Communicates clearly and kindly with teammates and collaborators
- Has ideas for days and isn’t afraid to try them out
- Knows the difference between content that gets likes and content that builds love

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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