Chanel Partnership Manager

1 week ago

Shah Alam, Malaysia ZUS Coffee Full time

**Primary Responsibilites**:
To develop, manage, execute and optimize customer journey from acquisition to repeat purchase via
- Identifying opportunities in the market via new commercial partnerships with existing and emerging channels and platforms.
- Crafting partnership and marketing strategies to capture new or potential market segment based on the company’s business objectives
- Strategize, implement and evaluate the effectiveness of channel partnership strategies, campaigns, and tactics. Identify areas for improvement, conduct A/B testing, and implement optimization strategies to achieve better results with our external platform partners.
- Identify and establish partnerships with acquisition channel platform partners in the SEA region to expand our user base.
- Maintain and enhance relationships with existing partners to ensure ongoing collaboration and success.

Secondary Responsibilites

**Collaborative Marketing Planning**:

- Develop and execute comprehensive marketing plans in collaboration with channel partners to achieve set KPIs.
- Identify and leverage synergies with partners to create collaborated campaigns, promotions, and events that enhance brand visibility and attract new customers.

**Performance Analysis**:

- Regularly monitor and analyze the performance of partnership initiatives, assessing their impact on user acquisition, conversion rates, and revenue growth.
- Use data and insights to optimize ongoing partnership strategies and tactics.

**Budget Management**:

- Manage channel partnership marketing budgets effectively, ensuring that resources are allocated to yield the highest return on investment.
- Keep accurate records of expenses and report on the financial performance of partnerships.

**Communication and Reporting**:

- Keep partners informed about upcoming campaigns and initiatives, as well as important updates related to the partnership.
- Provide regular reports and updates to the Senior Partnership Manager and the executive team on partnership performance and results.

**Market Research**:

- Stay updated on industry trends, competitor activities, and emerging channel partnership opportunities in the SEA region.
- Use market insights to proactively identify potential partners and collaboration opportunities.

**; Requirements**:
- Diploma or a bachelor’s degree in marketing / marketing communications / PR / psychology / advertising
- Proven experience in channel partnership management, business development, or related roles, particularly in the SEA region.
- Work experience in food delivery services / platforms is a bonus.
- Strong understanding of partnership marketing, performance metrics, and analytics.
- Exceptional interpersonal and negotiation skills.
- Effective project management and organizational abilities.
- Proficiency in data analysis and reporting tools.
- Excellent written and verbal communication skills.
- Passion for the coffee and hospitality industry is a plus.

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