Marketing Operations Specialist

1 week ago

Petaling Jaya, Malaysia 364B Quantum Malaysia Full time

We’re looking for a data-driven, systems-savvy Marketing Operations Specialist to join our team and help power our demand generation engine. You will be responsible for the strategy and execution of marketing automation, campaign operations, lead lifecycle management, and reporting. This is a high-impact role where you’ll collaborate closely with Marketing, Sales, and RevOps to scale and optimize our marketing tech stack and processes.

**Key Responsibilities**:

- **Marketing Automation & Strategy**
- Own and manage our marketing automation platform (Marketo preferred), including user management, data hygiene, database segmentation, and overall system performance.
- Build scalable workflows that support both tactical campaign execution and long-term nurture strategies.
- **Campaign Execution & Nurture Programs**
- **Lead Lifecycle & CRM Integration**
- Design and maintain the lead management process across the automation platform and Salesforce, ensuring clean data sync, campaign attribution, and seamless handoff to sales.
- Monitor and resolve sync errors or data integrity issues.
- **Marketing Reporting & Insights**
- Create and maintain dashboards and reporting frameworks to measure campaign performance, funnel conversion, and ROI.
- Deliver insights that inform marketing strategy and budget allocation.
- **Tech Stack & Process Optimization**
- Evaluate, recommend, and implement marketing technologies that improve efficiency and results.
- Develop documentation, processes, and training to ensure best practices across teams.

**Requirements**:

- 5+ years of experience in marketing operations or demand generation.
- Experience managing a marketing automation platform (Marketo strongly preferred; certification a plus).
- Solid understanding of workflows, campaign strategy, lead scoring, segmentation, and analytics.
- Proven experience with Salesforce CRM and a solid grasp of lead routing, campaign attribution, and marketing-sales alignment.
- Analytical mindset with strong problem-solving skills and attention to detail.
- Ability to think strategically and execute tactically.
- Excellent collaboration and communication skills.
- This role will need to work US or European hours, especially during their training period and to attend team meetings and/or other important meetings.

**Preferred Qualifications**:

- Experience working in B2B tech or enterprise software.
- Familiarity with additional tools like ZoomInfo, Google Analytics, or CaliberMind.
- Experience building executive-level reports and dashboards in Salesforce or BI tools.

  • Marketing Specialist

    3 days ago

    Petaling Jaya, Selangor, Malaysia Roche Services & Solutions Operations APAC Full time 80,000 - 140,000 per year

    At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure...

  • Driver Specialist, Strategy

    1 day ago

    Petaling Jaya, Selangor, Malaysia Operations Full time 60,000 - 120,000 per year

    Get to Know the TeamThe Driver Onboarding team plays an important role to onboard Driver and Delivery Partners. Our mission? Seamless onboarding experience. We are a team that ensures supply stability, supports driver success and embraces innovation.Get to Know the RoleYou will focus on improving the driver onboarding funnel through data analysis and...

  • Operation Specialist

    1 week ago

    Petaling Jaya, Malaysia W Generation Full time

    Position : Operation Specialist Salary : RM 3,000 - RM 5,000 Location : Tropicana Garden Working Hours : Mon - Fri (10am - 7pm) We are looking for a dynamic and proactive Operations Specialist to oversee the day-to-day operations of our fiat/crypto ramp business. In this regional role, you will take charge of project management and operational activities...

  • Marketing Specialist

    1 week ago

    Petaling Jaya, Malaysia Social Bee Sdn Bhd Full time

    **Position : Marketing Specialist** **Location : Old Klang Road** **Salary : RM 3,900 - RM 4,500** **Working hours : 9am - 6pm (Monday - Friday)** **Responsibilities**: - Campaign Execution: Develop, execute, and optimise funnel-based ads while meeting various campaign objectives on Meta, Google, TikTok and maximising business ROI to drive website...

  • Digital Marketing Specialist

    1 week ago

    Petaling Jaya, Malaysia FastLane Group Full time

    A cloud-based payroll and HR management system, compliant in multiple regions, is seeking a Digital Marketing Specialist for their team in Kuala Lumpur, Malaysia, with some remote work flexibility. The system helps businesses streamline processes, save time, and enhance efficiency, having assisted over 400 firms in digital transformation. - Full-time hybrid...

  • Operation Specialist

    1 week ago

    Petaling Jaya, Malaysia RCSI Resources Sdn Bhd Full time

    We are looking for a dynamic and proactive Operations Specialist to oversee the day-to-day operations of our fiat/crypto ramp business. In this regional role, you will take charge of project management and operational activities to drive the achievement of the company's goals and objectives. You will collaborate closely with the business development and...

  • Internship Marketing Specialist

    1 day ago

    Petaling Jaya, Malaysia SUTRA ADV GROUP Full time

    JOB TITLE: Marketing Specialist JOB DESCRIPTION: A Marketing Specialist interacts directly with customers throughout all phases of the marketing and convert to sales. CRITERIA: 1. Fresh graduates are welcome (regardless any course) 2. Excellent in communication skills 3. Positive attitude 4. Outgoing personality BENEFIT: 1. Opportunity for uncapped...

  • Customer Care Specialist

    3 days ago

    Petaling Jaya, Selangor, Malaysia DOCTOR ANYWHERE OPERATIONS PTE. LTD. Full time 14,400 - 180,000 per year

    About the teamDoctor Anywhere's Operations team is a crucial part of the company. We ensure the day-to-day excellence of our TPA business, virtual and in-person clinical services, resolving operational issues in a timely manner and providing the best customer experience possible. We ensure that our customers remain our top priority.About the roleWe are...

  • Marketing Operations Specialist

    1 week ago

    Petaling Jaya, Malaysia 3M Full time

    Job Description: Key responsibilities: Primary Responsibilities include but are not limited to the following: - GMCE Material Creation Process Management: Execute and coordinate the regional end-to-end material creation process, ensuring timely completion of material requests and meeting customer expectations. - Process Optimization & Troubleshooting:...

  • Marketing Specialist

    3 days ago

    Petaling Jaya, Selangor, Malaysia Bjak Full time 60,000 - 120,000 per year

    Marketing Specialist – BJAKDrive Impact. Shape Growth. Make Every Campaign Count.At BJAK, we're on a mission to make insurance and financial services more accessible, affordable, and inclusive across the region. As a Marketing Specialist, you'll be at the center of our growth engine — executing campaigns, optimizing performance, and helping millions of...