Marketing Executive

4 days ago

Bangsar South, Malaysia The Farm Foodcraft Full time

**JOB REQUIREMENTS**:

- Proven experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. WebTrends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- BSc/BA in marketing, business administration or relevant discipline
- Preferably have experience in F&B industry

**RESPONSIBILITIES**:

- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- conduct market research, for example using customer questionnaires and focus groups
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Help with marketing plans, advertising, direct marketing and campaigns
- Source advertising opportunities and place adverts both Above-the-Line (ATL) and Below-The-Line (BTL)
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- Write and proofread marketing copy for both online and print campaigns produce creative content, including videos and blog posts
- Run social media channels
- Organize and attend events
- Source and secure sponsorship
- Liaise with designers and printers and organize photo shoots
- Arrange the effective distribution of marketing materials
- Maintain and update customer databases

**Salary**: RM2,200.00 - RM3,500.00 per month

**Benefits**:

- Meal provided
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus

**Education**:

- Diploma/Advanced Diploma (preferred)

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