Marketing Assistant

**Company Background**: **"barber.my" **is the latest addition to the Todak Holdings portfolio, a startup born out of a commitment to innovation and a desire to create solutions that enhance the lives of people in our communities. Our app aims to provide a convenient and efficient platform for customers to book appointments at local barbershops and connect with freelance mobile barbers who can provide on-demand services at their preferred location. **Position Overview**: **Key Responsibilities**: **1. Marketing Strategy**: - Contribute to the development of marketing strategies aligned with overall business objectives. - Collaborate with the marketing team to plan and execute integrated marketing campaigns. **2. Content Creation**: - Ensure content aligns with brand guidelines and resonates with the target audience. **3. Digital Marketing**: - Monitor and analyze campaign performance, providing insights and recommendations for optimization. **4. Social Media Management**: - Develop and execute social media strategies to build brand presence and engage with the target audience. - Create and schedule social media content, monitor channels, and respond to audience interactions. **5. Market Research**: - Conduct market research to identify trends, competitive landscape, and customer preferences. - Utilize insights to inform marketing strategies and stay ahead of industry changes. **6. Brand Management**: - Ensure brand consistency across all marketing materials and communication channels. - Collaborate with design teams to create visually appealing and effective marketing collateral. **7. Event Coordination**: - Plan and coordinate marketing events, trade shows, and product launches. - Collaborate with cross-functional teams to ensure successful event execution. **8. Analytics and Reporting**: - Utilize analytics tools to track and measure the performance of marketing campaigns. - Generate regular reports and insights to assess the effectiveness of marketing efforts. **Qualifications and Skills**: - **Education**: Bachelor’s degree in Marketing, Business, or a related field. - **Experience**: A minimum of one year of proven experience in marketing, with a focus on digital marketing. Fresh graduates with a strong academic background and a passion for marketing are encouraged to apply. - **Communication Skills**: Strong written and verbal communication skills to effectively convey marketing messages and ideas. - **Creative Thinking**: Ability to think creatively and develop engaging content for various marketing channels, ensuring alignment with brand guidelines and resonance with the target audience. - **Analytical Skills**: Proficiency in using analytics tools to monitor and analyze campaign performance, providing insights and recommendations for optimization. - **Event Coordination**: Experience in planning and coordinating marketing events, trade shows, and product launches. - **Collaboration**: Ability to collaborate with cross-functional teams, ensuring brand consistency across all marketing materials and communication channels. - **Problem-Solving Abilities**: Creative problem-solving skills to address challenges and find effective solutions in a dynamic marketing environment. - **Fast-Paced Environment**: Ability to thrive in a fast-paced, collaborative environment while maintaining attention to detail. - **Market Awareness**: Knowledge of market trends and a customer-centric mindset to contribute to strategic marketing initiatives. **Salary**: RM2,000.00 - RM3,000.00 per month **Benefits**: - Dental insurance - Health insurance - Vision insurance Schedule: - Monday to Friday Supplemental pay types: - Overtime pay - Yearly bonus Application Question(s): - How long is your notice period? **Education**: - Bachelor's (preferred) **Experience**: - Marketing: 1 year (preferred)