Redrecords - Social Media Marketing Executive

AirAsia Group, a leading travel and lifestyle company within Asia Pacific and Universal Music Group (UMG), the world leader in music-based entertainment, launch of RedRecords, an innovative new label partnership focused on signing, developing and breaking new Asian artists and elevating ‘A-pop’ globally to new audiences throughout the region and around the world. RedRecords will focus on discovering and developing talent from Southeast Asia and throughout the wider continent and form a clear and unique sound that reflects the diverse and rich musical culture of the continent.

RedRecords will combine UMG’s industry leading track record in artist development with AirAsia’s regional and global marketing strength to expand A-Pop’s reach beyond national borders and languages to reach audiences around the world. In addition to artist development and A&R, the label will provide distribution and marketing, as well as management and agency services.

RedRecords is in search of a **Social Media Marketing Executive **to be employed by RedRecords while based in **Kuala Lumpur**.

**Role Summary**

The role requires accountability and high-key organisational skills to not only develop and implement our digital strategies but you’ll also need to be a leader in your own right to ensure all market communications are aligned.

**About this role**:
**Social Media Strategy**
- Research and implement current industry benchmark trends to Artist and label platforms.
- Develop social media strategy and manage social media page to align with business goals and KPIs.
- Develop and manage social calendar along with scheduling postings.
- Manage the day-to-day handling of all social media channels across all platforms and provide best-practice insights for business expansion.
- Ownership to create and curate content on artist and label social platforms.
- To propose and run social media campaigns.
- Monitor, track, analyse and report on performance on social media platforms using SEO tools such as Google Analytics and Facebook insights.
- Stay up-to-date with digital trends in social media and the creative marketing industry.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Research and implement fan activation and acquisition campaigns to grow brand recognition.
- Work closely with the web development team to consistently update the brand's website.

**Marketing Management**
- Assist in all local marketing planning and operations from track/album inceptions to production sales and promotions.
- Create, maintain, and conduct reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

**Desired Traits**:

- Degree in Marketing, Business or similar
- 3 years proven experience within marketing at a record label, tech or FMCG industry
- A great story-teller whose able to create and curate engaging content.
- Passionate about branding, creative marketing strategies and services.
- Strong sense of focus and attention to detail ensuring quality of work is never compromised.
- Team player always willing to share workload of others.
- Naturally has a strong project and time management skills.
- Appreciates open communication and proactively provides updates to the team.
- Has a pulse on music, entertainment and content landscape.