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Manager, Channel Marketing

2 weeks ago

Kuala Lumpur, Malaysia Prudential Full time

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Content and concept creator for marketing collaterals to support various distribution channels.

JOB SCOPE:
(1) Responsible in formulating segment oriented value proposition and develop impactful customers engagement tools customized for different channels to facilitate sales force in their presentation to customers.

(2) Responsible in engaging various stakeholders to execute the agreed channel marketing plans and strategies within the agreed timeline.

(3) Assist in conducting brainstorming session to gain a true understanding of target market customers’ needs and identify the suitable value proposition & marketing strategy that will effectively communicate the benefits and values of product offerings to target customers.

(4) Perform post-mortem review for respective project or new initiatives to identify areas of improvement and opportunity in future.

(5) Manage payment tracking for respective project or new initiatives and assist to conduct periodic review with different vendor.

JOB SPECIFICATION:
(1) Degree in any discipline preferably in finance / marketing / business administration/Insurance and Investment qualification will be an added advantage.

(2) Minimum 3-5 years experiences in banking and financial services industries specialized in sales and marketing / sales training is an added advantage.

(3) Experience in design, develop and deliver sales & marketing tools will be an added advantage

(4) Excellent presentation skills with strong passionate to guide and motivate people.

(5) Competent and confident in delivering public speaking.

(6) Able to interact with all levels of people and management with excellent communication and interpersonal skills.

(7) Excellent command of spoken and written in English, Mandarin and Bahasa Malaysia.