Performance Marketing Executive

23 hours ago

Subang Jaya, Malaysia Katrin BJ Sdn Bhd Full time

**POSITION PURPOSE (About the Role)**

**POSITION DESCRIPTION (Duties & Responsibilities)**

The Performance Marketing Executive will be supporting the GM of Marketing with execution of performance marketing strategies in achieving the business and brand objectives.
- Develop, execute, and optimize funnel-based ads while meeting various campaign objectives and maximizing business ROI to drive website traffic, increase conversions, and boost sales.
- Manage end-to-end advertising campaigns for Meta, Google, TikTok, Lazada & Shopee on-platform ads with differentiated audience strategy.
- Able to conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to evaluate & improve conversion rates across the brands’ digital platform & ads campaign.
- Track and report campaign key metrics with the ability to perform timely optimization, analyze performance, identify areas for improvement and make data-driven suggestions to enhance Return on Ad Spend (ROAS).
- Able to recommend optimisation action plans to brand team base on the key metrics.
- Create A/B testing to evaluate the most effective campaign strategies.
- Liaise with internal stakeholders and external agencies to ensure smooth, timely & integrated campaign execution.
- Brainstorm and contribute ideas during the planning of integrated marketing activities to achieve business and brand objectives.
- Plan & work within budget of assigned campaign/projects.
- Retain brand’s competitive edge by staying current on market trends, target audience segmentation, competitor activities, and the end-to-end consumer journey to drive engagement and conversions.
- Initiate, coordinate and execute ad-hoc assignments, where required.
- Able to work on campaigns with tight deadlines.
- Assist the GM of Marketing

**POSITION REQUIREMENTS (academic, experience, competencies etc.)**
- SPM/Diploma/Degree in Marketing or equivalent.
- With at least 2 years relevant working experience.
- Willingness to learn and constantly strive to positively contribute to the team with a go-getter attitude.
- Able to work independently with strong initiative, committed and also capable in working as a team to meet the timelines.
- Ability to work in a fast-paced environment, being independent, proactive, meticulous, data-driven with creative problem-solving skills are key to grow within the organization.
- Able to communicate with various level of people.
- Knowledge of Mandarin is required as you will need to liaise with the Chinese community.

**Job Types**: Full-time, Permanent

Pay: RM2,500.00 - RM4,900.00 per month

Schedule:

- Monday to Friday

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