Copywriter
2 weeks ago
**Responsibilities**:
- Reports To Senior Copywriter Role Purpose To provide copywriting for all communications on Journify, including Above-The-Line, Below-The-Line for campaigns, website/app banners, social media content and event collaterals. Key & Accountability
- Generate ideas and provide copy for all marketing communications for Journify including advertising campaigns, social media content, web and app banners and UI/UX content if needed.
- Proofread materials and ensure all communication that goes out are consistent (in terms of words, style, font, images, tone) with our brand's voice and objectives.
- Work closely with Designers and Art Directors to conceptualise, write and execute creative concepts.
- Work cross-functionally with relevant departments and teams including Social Media, Merchant.
- Acquisition, Digital to ensure ideas and copy are impactful and engaging to audiences.
Qualification & Working Experience
- Diploma in Communication, Advertising, English literature or any relevant fields with at least 3 years of working experience in advertising.
- Degree in Communication, Advertising, English literature or any relevant fields with proven record of excellent writing demonstrated in a professional portfolio.
Skills & Knowledge
- Strong storytelling skills and a mastery of grammar and the English language.
- Proficient in word processing programmes like MS Word or Google Docs, and must have PowerPoint and Google Slides experience.
- Able to work independently with little or no daily supervision.
- Able to work on multiple projects/campaigns with different objectives simultaneously.
- Good time management skills, including prioritising and adapting as necessary to meet deadlines.
- Up to date with advertising and social trends.
- A keen interest in travel is a plus point.
Key Challenges
- Maintain consistency in tone of voice throughout all campaigns, channels and products.
- Adapt to the client's side environment of working and delivery including understanding the business. objectives and not just communication objectives.
- Keeping an eye on deliverables from external agencies and production houses in the absence of the senior creatives.
Benefits
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