Digital Marketing Manager

We’re on the lookout for a Digital Marketing Manager who can lead with both creativity and strategy. This role is more than just running ads — you’ll own the full digital growth journey: from attracting attention to converting leads and retaining customers.

You’ll play a key role in shaping campaign performance, content creation, CRM automation, and strategic decision-making across multiple digital platforms. If you thrive in a fast-paced environment and love turning data into results — we want to meet you.

**KEY RESPONSIBILITIES**:
**Campaign Strategy & Growth Execution**
- Plan and lead integrated digital campaigns across Meta, Google, TikTok, XHS and CRM platforms.
- Align marketing efforts with business goals to drive traffic, leads, and conversions.
- Continuously analyze and optimize campaign performance.

**Content Strategy & Performance Creation**
- Develop scroll-stopping content and visual creatives for Reels, TikTok, and other social ads.
- Monitor performance metrics and enhance content effectiveness.

**CRM & Conversion Optimization**
- Design automated customer journeys using EDM, WhatsApp, and retargeting flows.
- Build stronger customer relationships and improve conversion and retention rates.

**AI Tools & Automation Integration**
- Leverage AI tools (e.g., ChatGPT, Midjourney, Canva Magic, Meta Advantage+) to enhance marketing efficiency, creative ideation, content generation, and campaign automation.
- Stay updated on emerging AI trends and suggest how the team can adopt them for better productivity, personalization, or decision-making.

**Data-Driven Optimization**
- Use tools like Meta Insights, TikTok Analytics and etc to guide decisions.
- Turn insights into actionable improvements for better campaign outcomes.

**Team & Vendor Collaboration**
- Coordinate with designers, content creators, and external agencies.
- Ensure brand consistency and timely delivery of all campaign assets.

**Budget & Channel Management**
- Propose, allocate, and manage digital marketing budgets across platforms.
- Adjust strategies based on performance and seasonal trends.

**Brand Consistency Across Channels**
- Ensure all marketing efforts align with the brand’s identity and values.

**TO BE SUCCESSFUL IN THIS ROLE**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 5 years of hands-on digital marketing experience, including campaign management and content strategy.
- Proficient with Meta Ads, TikTok Ads, Google Ads, EDM platforms, CRM tools, and analytics dashboards.
- Strong analytical skills and ROI-oriented thinking.
- Self-driven, highly organized, and thrives in a performance-oriented environment.
- Familiar with AI-powered marketing tools and platforms, and actively explores new ways to improve workflow through automation and machine learning.

**WHAT WE OFFER**:

- A **collaborative, creative, and forward-thinking** team culture
- Opportunity to **lead and shape the digital direction** of the brand
- **Celebrate Together** at our annual company dinner.
- **Unlock Your Potential** with clear career growth and promotion opportunities.
- **Competitive Compensation Package**, including basic salary, performance bonus, and allowances.
- **Rewarding Excellence** with performance-based salary increments and a structured reward system.
- **Convenient Workplace Location**, easily accessible from LRT Alam Sutera or LRT Muhibbah (KL branch).
- **Hassle-Free Commuting** with free employee parking.
- **Year-End Bonus** as a token of appreciation for your contributions.
- **Continuous Learning & Development** with seminar and staff training subsidies.

Pay: RM8,000.00 - RM10,000.00 per month

**Benefits**:

- Free parking
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Application Question(s):

- What is your expected salary?

Work Location: In person