Category Strategy Development, Ifp

**Category Strategy Development, IFP**

**Your Job**

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

**Role Overview & Primary Accountabilities**:
**Strategy: Planning and Execution**
- Lead and manage the forecasting process on a category level
- Creation and execution of annual trade marketing programs to support commercial and brand objectives
- Recommend clear and specific DPSM strategy for each category by understanding business objectives, and translating them into a DPSM channel roadmap for Sales execution in different retail environment formats (MT, GT and Ecommerce)
- Participate in target setting and delivery of value market share for each category, brand and channel
- Develop ready-to-sell stories and materials that translate our portfolio and commercial strategies and enable the customer teams to sell effectively
- Enhance brand’s activation by ensuring that all Sales/Customer insights are incorporated into the company’s planning process
- Recommend builds on the Trade Investment guidelines in accordance with business objectives, performs top-line allocations and reviews planned Trade Investment
- Support development and implementation of national and/or account-specific promotional programs/key events
- Regularly perform post-promo analysis on key programs

**Analytics: Actionable Insights**
- Utilizes information from a range of sources (e.g. Nielsen, Shopper Research, Customer Scan Sales, Ecommerce Platform) to understand market trends, competition, customer strategy and brand strategy
- Build DPSM gap analysis and work with Sales to develop/agree on clear, specific plans for corrective action

**Category Management: Category Expert**
- Understanding and presenting market/consumer/category trends to key customers
- Lead category management and planogram strategy/execution in line with business objectives

**Operations: Flawless Execution**
- Flawlessly execute NPD launches to gain maximum distribution and consumer engagement
- Be the “trade” gate-keeper of all new innovation, ensuring that any national launch it is set up for success with the trade and driving customer Innovation
- Partnering closely with the field sales team and with other cross
- functional teams (Marketing, Supply Chain, Manufacturing, and Finance) to drive the right go-to-market strategy has context menu

**About Us**

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform - so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

**About You**

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
**Essential Requirements**
- Looking for a commercially-minded digital leader with highly developed strategic influencing skills
- At least 10 years experience in digital/ecommerce either in client or agency side. B2C CPG digital experience mandatory. Some experience in B2B digital ideal but not mandatory.
- At least 3 years in regional digital/ecommerce leadership roles with proven success in driving high impact initiatives across markets. Familiarity orchestrating digital experiences across the Asia digital ecosystem and touchpoint landscape.
- Some commercial experience either in marketing or sales would be an adv