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Digital Marketing Social Media
2 weeks ago
MMW Bone Alignment Centre, located in Bandar Bukit Raja, Klang, specializes in NON-INVASIVE Chinese martial-art bone-setting. We combine traditional therapy and Chinese medical arts to address issues like sprains, joint misalignments, slipped disc and sciatica (Leg pain), scoliosis, and chronic pain, without surgery, medication (drug-based treatment), or injections.
Job description & Responsibilities list
(Social Media Management, Paid Ads, Content Creation, Analytics)
Key Responsibilities:
Social Media Strategy & Management:
1. Develop, implement, and manage social media strategies across key platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
2. Oversee the company's social media presence and ensure consistent branding.
3. Create engaging and platform-specific content (graphics, reels, carousels, stories, blogs, video).
4. Schedule and manage content calendars to maximize reach and engagement.
5. Foster community engagement and interaction on social media platforms.
Paid Advertising Management:
1. Plan, execute, and optimize paid advertising campaigns on platforms such as Meta Ads and Google Ads to achieve specific marketing objectives (e.g., engagement, sales, lead generation).
2. Manage budgets and ensure cost-effective advertising spend.
3. Monitor and analyze ad campaign performance, providing regular reports and recommendations for optimization.
Digital Marketing Strategy & Execution:
2. Plan and implement innovative digital marketing campaigns across various channels.
3. Optimize website and blog content for Search Engine Optimization (SEO).
Performance Monitoring & Analysis:
1. Track, analyze, and report on campaign performance across all digital channels, with a focus on key metrics such as reach, engagement, click-through rates (CTR), lead generation, conversion rates, and sales growth.
2. Provide actionable insights and recommendations based on data analysis.
Influencer Marketing:
Build and maintain relationships with Key Opinion Leaders (KOLs) and influencers to expand brand reach and credibility.
Collaboration:
Collaborate effectively with the broader marketing team to ensure integrated and aligned marketing campaigns.
Industry Awareness:
Stay updated with the latest digital marketing trends, tools, and competitor strategies.
Requirements & Skills:
**Experience**:
1-3 years of proven experience in social media and digital marketing, with a track record of successful campaign execution.
Technical Skills:
1. Social Media Advertising: Hands-on experience managing paid ad campaigns on platforms such as Facebook Ads, Google Ads, and TikTok Ads.
2. Social Media Platforms: Proficiency in managing and optimizing content across Facebook, Instagram, TikTok, LinkedIn, and YouTube. Knowledge of XHS is a plus.
3. Design & Content Creation: Proficient in using design tools like Canva and Adobe Photoshop, and video editing tools like CapCut or JianYing.
4. SEO: Solid understanding of Search Engine Optimization (SEO) principles and best practices.
6. Analytics & Reporting: Strong analytical mindset with experience using Google Analytics and Meta Business Suite to track, analyze, and report on campaign performance.
Content & Communication:
1. Excellent copywriting and storytelling skills, with the ability to create engaging content for various platforms.
2. Strong written and verbal communication skills in English. Proficiency in Bahasa Malaysia or Mandarin is preferred.
Industry Knowledge & Personal Attributes:
2. Creativity and a passion for staying up-to-date with the latest digital marketing trends and best practices.
3. Collaborative team player with the ability to work cross-functionally.
**Education**:
Bachelor's degree in Marketing, Communications, or a related field.
Pay: RM2,500.00 - RM3,500.00 per month
**Benefits**:
- Opportunities for promotion
- Professional development
Schedule:
- Fixed shift
- Holidays
- Weekend jobs
Supplemental Pay:
- Overtime pay
- Performance bonus
- Yearly bonus
**Experience**:
- Digital marketing: 1 year (preferred)
**Language**:
- Mandarin (preferred)
**Location**:
- Klang (preferred)
Work Location: In person
