Digital Advertising Specialist

4 days ago

Kuala Lumpur, Malaysia GEMINI BEAUTY RESOURCE (M) SDN BHD Full time

**1. Paid Advertising Management**
- Plan, execute, and optimize ad campaigns across Meta (Facebook & Instagram), TikTok, Google, and Shopee Ads
- Manage audience targeting, ad creatives, and budget allocation for maximum performance
- Conduct A/B testing on visuals, ad copy, and landing pages to improve campaign results
- Ensure all campaigns align with overall brand and marketing goals

**2. Performance Analysis & Optimization**
- Monitor campaign performance and analyze key metrics such as CPM, CTR, CPA, ROAS, and conversions
- Generate detailed performance reports and actionable insights
- Optimize underperforming ads and scale successful ones using data-driven strategies

**3. Collaboration & Growth**
- Work closely with the marketing team to align campaigns with product launches, promotions, and influencer activities
- Identify opportunities to grow and scale campaigns across new channels and formats
- Stay up to date with platform algorithm changes, advertising trends, and industry best practices

**Requirements**:

- 1-3 years of experience in digital advertising, performance marketing, or media buying
- Proven experience managing campaigns on Meta, TikTok, Shopee, and Google Ads
- Strong analytical skills with experience in tools such as Facebook Ads Manager, Google Analytics, and TikTok Ads Manager
- Ability to make data-driven decisions to improve ROAS and overall ad performance
- Fluent in both **Malay and English** (spoken and written)
- Excellent communication, time management, and problem-solving skills
- Familiarity with FMCG, beauty, skincare, or healthcare products is a strong advantage

**Job Types**: Full-time, Permanent

Pay: RM2,800.00 - RM4,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Free parking
- Health insurance
- Maternity leave
- Meal allowance
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Monday to Friday

Supplemental Pay:

- Attendance bonus

Application Question(s):

- Will you able to commute to Menara Suezcap?

Work Location: In person

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