SEO Specialist

**Job Summary**:
**Key Responsibilities**:

- Develop and execute comprehensive SEO strategies to improve organic search rankings, traffic, and conversions.
- Conduct technical SEO audits and recommend improvements (e.g., site speed, mobile-friendliness, crawlability, schema markup, etc.).
- Perform in-depth keyword research and competitor analysis to identify growth opportunities.
- Optimize on-page elements including titles, meta descriptions, header tags, internal linking, and content structure.
- Collaborate with content creators to ensure SEO best practices are integrated into content planning and production.
- Build and manage a robust backlink acquisition strategy (white-hat link building only).
- Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Prepare and present SEO performance reports and insights to stakeholders.
- Stay updated with the latest algorithm changes, SEO trends, and best practices.
- Mentor junior SEO staff or coordinate with external vendors and agencies when needed.

**Requirements**:

- Minimum **5 years of hands-on SEO experience**, preferably in a fast-paced digital or eCommerce environment.
- Strong knowledge of search engine algorithms, ranking factors, and industry trends.
- Proficient in SEO tools such as **Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog**, etc.
- Solid understanding of HTML, CSS, JavaScript basics, and CMS platforms (e.g., WordPress, Shopify, Webflow).
- Experience with website migrations, international SEO, and technical audits.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (preferred).

**Preferred Skills (Bonus)**:

- Experience with local SEO, app store optimization (ASO), or video SEO.
- Familiarity with CRO, paid search (PPC), or social media strategies.
- Basic knowledge of Python or SQL for data analysis is a plus.
- Understanding of financial markets, trading platforms, or fintech products is a strong advantage.

**Job Types**: Full-time, Permanent

Pay: From RM4,500.00 per month

**Benefits**:

- Health insurance

Schedule:

- Fixed shift
- Monday to Friday

Supplemental Pay:

- Attendance bonus

**Experience**:

- SEO: 3 years (preferred)

**Language**:

- Chinese (required)

**Location**:

- Petaling Jaya (preferred)

Work Location: In person