Digital Marketing

6 hours ago

Shah Alam, Malaysia Sinma Digital Sdn Bhd Full time

**About the Role**:
We are seeking a highly motivated and results-oriented Digital Marketing Specialist to join our growing team. This role will be crucial in driving online sales and brand awareness for our e-commerce business in the Malaysian market. You will be responsible for developing and executing effective digital marketing campaigns across various channels, with a strong focus on paid advertising.

**Key Responsibilities**:
**Develop and execute integrated digital marketing campaigns**:

- Plan, manage, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Conduct thorough keyword research, competitor analysis, and audience targeting to maximize campaign effectiveness.
- Track, analyze, and report on campaign performance, identifying key metrics and areas for improvement.
- A/B test different ad creatives, targeting options, and bidding strategies to optimize campaign performance.

**Manage social media marketing efforts**:

- Develop and implement engaging social media strategies across relevant platforms (Facebook, Instagram, etc.).
- Create high-quality content (images, videos, text) that resonates with the target audience.
- Monitor social media conversations and engage with customers and potential customers.
- Build and grow brand presence and online communities.

**E-commerce platform management**:

- Optimize product listings on e-commerce platforms (e.g., Lazada, Shopee) to improve search visibility and conversion rates.
- Manage product descriptions, images, and pricing.
- Monitor and respond to customer inquiries and orders.

**Website and content marketing**:

- Contribute to website content strategy and development.
- Optimize website pages for search engines (SEO).

**Stay updated on industry trends**:

- Keep abreast of the latest digital marketing trends, technologies, and best practices.
- Continuously explore new opportunities to improve campaign performance and reach target audiences.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of experience in digital marketing, with a strong focus on e-commerce and paid advertising.
- Proven experience in managing and optimizing Google Ads, Facebook Ads, and other relevant advertising platforms.
- Strong understanding of SEO and content marketing principles.
- Experience with e-commerce platforms (e.g., Lazada, Shopee) is highly preferred.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Proficiency in English and Bahasa Malaysia.
- Experience with data analysis tools (e.g., Google Analytics) is a plus.

Pay: RM4,000.00 - RM5,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus

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