Manager, CRM and Digital Marketing

4 days ago

Puchong, Malaysia Mercedes-Benz Malaysia Sdn. Bhd. Full time

**Aufgaben**:
Support and contribute to the governance, standardization and strategic steering of the Mercedes-Benz CRM Marketing Roadmap and Priorities in Region Overseas with focus on an integrated IT Marketing Landscape to provide the best end to end customer experience.
Development of a customer journey blueprint for CRM and data driven marketing strategy in the Overseas region including managing the Regional Contact Strategy Library and Integrated Customer Journey Mapping solution and template
Responsible for the SFMC Hub operations in the Overseas region, manage the SFMC operating model for overseas in collaboration with Experience Center, external agencies, Customer Journey Council (Sales, Customer Services, ITS/OC, MB Mobility) and HQ
Coordinate with Experience Center and markets on demands for new contact strategy blueprint development, template enhancement, report and dashboard, technical consulting on SFMC topics, etc. Validation of user stories, requirements and design with markets. Support Experience Center on implementation of contact strategy for markets.
Regular exchange and interactions with HQ, CX Council, Experience Center and Markets to further develop trends, needs, best practice and implementation of best practice solutions across the Overseas region.
Execute, together with the Region Overseas markets, actions plans based on the CRM performance recommendations to improve and optimize the overall customer journey mapping with the powerful capabilities of an integrated CRM and Marketing Automation; the data management evaluation and recommendations to improve data quality and optimize marketing automation with SFMC for 1-1 user behavior personalised communications
Support to consolidate and steer the Operational Planning (OP) budget process for CRM related topics and provide the necessary input to your stakeholders for decision-making throughout the budget year
Contribute to the overall Digital Marketing Hub team’s strategic direction and play a key role in implementing action plans and initiatives to achieve the strategic team goals

**Qualifikationen**:

- Qualifications
- Education level / Training- Minimum University degree in business management, information technology or comparable qualification

Experience (type of)- Minimum 5-7 years work-experience ideally with knowledge in Digital Marketing, Customer Journey Management and CRM systems preferably Salesforce
- Experience with CRM and data driven marketing performance, hands on experience utilizing a Marketing Automation platform preferred
- Experienced in structuring and executing digital projects
- Experience working across interdisciplinary team/s and stakeholders
- Experience in conception and implementation of digital business models
- Experience in steering digital marketing performance

Specific knowledge/ Skill- Have a proven track record in successful structuring and driving of business performance across multiple team/s and stakeholders
- Fluent in English spoken and written and exceptional faculty of expression
- Have an outstanding will get things accomplished and show strong individual responsibilities
- Good analytical and conceptual skills
- Good presentation skills
- You are the collaborator coupled with a strong focus on decisive decision-making
- Bring a distinctive solution orientation together with team spirit
- Quality and pragmatism are not mutually exclusive for you
- Very good communicative abilities and expressiveness in word and writing round off your profile

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