Marketing Project Manager

3 days ago


Kuala Lumpur, Malaysia LYG Digital Full time

We are looking for a dynamic and driven **Project Manager** to lead the **e-commerce and TikTok** operations for a well-known Malaysian coffee brand. You will be responsible for managing and growing the brand’s **e-commerce store and TikTok channel**, driving affiliate marketing initiatives, and liaising with key stakeholders to optimize performance.

**Key Responsibilities**:

- Manage the **e-commerce** and **TikTok** store operations for the coffee brand.
- Oversee **affiliate marketing** strategies and collaborations.
- Work closely with **stakeholders, influencers, and livestream teams** to enhance the brand’s digital presence.
- Track, analyze, and optimize **sales performance** across platforms.
- Coordinate with **content creators, marketing teams, and partners** to ensure effective campaigns.
- Stay updated with **TikTok trends and e-commerce innovations** to drive growth.

**Requirements**:

- **Degree in Marketing, Mass Media, Business, or related fields.**:

- **Fresh graduates are welcome**—we value passion and a growth mindset.
- Strong command of **English**; proficiency in **Mandarin is a plus** (as you will work with China-based partners for livestream operations).
- **Familiarity with TikTok’s e-commerce ecosystem** (TikTok Shop, livestream sales, influencer marketing, etc.).
- Ability to work in a **fast-paced environment**, constantly learning and innovating to scale brand growth.
- **Communication and stakeholder management** skills.

**Why Join Us?**
- Hands-on experience with a **renowned coffee brand’s digital expansion**.
- Exposure to **TikTok marketing, influencer collaborations, and affiliate strategies**.
- A chance to grow in a **fast-paced, data-driven e-commerce environment**.

Work with a **dynamic and innovative team** at LYG.

Pay: RM4,000.00 - RM6,500.00 per month

Schedule:

- Monday to Friday

Work Location: In person


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