Marketing Executive

23 hours ago

Bangi, Malaysia Coach CC Academy and Consultancy Full time

_Job Scope Marketing Executive_

**1) Content Planning**
- Content Calendar Creation: Develop and maintain a content calendar aligned with the marketing goals and campaign objectives.
- Content Ideation: Brainstorm creative ideas for engaging, on-brand content that resonates with the target audience on TikTok.
- Content Production: Collaborate with designers, video editors, and content creators to produce high-quality videos and TikTok-friendly formats.
- Trend Analysis: Monitor TikTok trends, hashtags, and popular formats, and incorporate them into the content strategy to increase reach and engagement.

**2) Event Planning**
- Campaign Events: Plan and execute TikTok-focused events, both virtual and physical, to promote brand presence and new launches.
- Post-Event Analysis: Gather data from events to understand engagement levels and inform future events.

**3) Live Planning**
- Live Schedule: Develop and maintain a live-streaming schedule that aligns with brand goals and content themes.
- Script & Content Prep: Prepare scripts, talking points, and interactive segments to ensure engaging and valuable live sessions.
- Audience Engagement: Plan ways to engage the audience in real-time, such as Q&A segments, shout-outs, and exclusive offers.
- Technical Setup: Ensure all technical requirements (lighting, audio, setup) are optimized for high-quality live-streaming.
- Post-Live Review: Analyze live session performance to enhance future sessions.

**4) Team Leading**
- Goal Setting and Vision: Set a clear vision for the team that aligns with the broader marketing and brand objectives, ensuring everyone understands their role in achieving these goals.
- Task Delegation: Assign specific responsibilities across the team, including content creation, analytics, live planning, and engagement. Ensure each team member has clear tasks and understands expectations.
- Performance Reviews: Conduct regular performance reviews with team members to provide constructive feedback, recognize strengths, and identify areas for improvement.
- Motivation and Morale: Encourage and motivate team members through positive reinforcement, celebrating successes, and addressing any challenges they may face.
- Setting KPIs (Key Performance Indicators) for the team is essential for tracking progress and achieving success on TikTok.

**Job Types**: Full-time, Permanent

Pay: RM2,300.00 - RM3,000.00 per month

**Benefits**:

- Flexible schedule
- Free parking
- Opportunities for promotion
- Professional development

Schedule:

- Early shift
- Monday to Friday

Supplemental Pay:

- Commission pay
- Performance bonus

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- Marketing: 1 year (preferred)

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