Social Media Specialist

**JOB DESCRIPTION**

We are seeking a motivated social media specialist to effectively engage with targeted virtual communities and network users. Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.

KEY RESPONSIBILITIES:
**Content creation and curation**:

- Generating and scheduling compelling content like text posts, images, videos, and stories across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

**Community management**:

- Engaging with followers by responding to comments, messages, and addressing inquiries promptly.

**Social media analytics**:

- Tracking key metrics like impressions, reach, engagement, clicks, and conversions to measure campaign performance and identify areas for improvement.

**Trend Monitoring**:

- Staying updated on current social media trends and incorporating them into the strategy to maintain relevance.

**Campaign Development and Execution**:

- Designing and managing social media campaigns aligned with marketing objectives, including contests, giveaways, and influencer collaborations.

**Platform Optimization**:

- Understanding the nuances of each social media platform and tailoring content accordingly to maximize reach and engagement.

**Visual Design Skills**:

- Creating eye-catching graphics and visuals for social media posts, potentially using design tools like Canva.

**Reporting and Analysis**:

- Preparing regular reports on social media performance, presenting insights to stakeholders, and recommending adjustments to strategy.

**Required Skills**:

- Excellent communication and writing skills in both ENGLISH AND CHINESE
- Strong understanding of social media platforms and their algorithms, including Little Red Book, Youtube, Tik Tok
- Creative thinking and ability to generate engaging content on all necessary platforms
- Analytical skills to interpret data and make informed decisions
- Proficiency in social media management tools (e.g., Hootsuite, Buffer)
- Basic graphic design skills are often beneficial
- Knowledge of digital marketing principles

**Required Qualifications**:

- MUST BE FLUENT IN ENGLISH AND CHINESE
- Diploma/Degree in Mass Comm/Marketing/Media Communications/New Media/Public Relations or a related field
- Minimum 3-5 years’ experience in Social Media Management.
- Proven working experience in social media marketing or as a Social Media Specialist
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Relevant knowledge of local marketing industry, platforms & strategies
- Digital savvy; Basic understanding of SEO, SEM Optimization, site user experience, paid search strategy and keyword performance optimization, Facebook and Instagram advertising strategy
- Excellent customer service skills, with the ability to effectively communicate and build relationships with clients
- Ability to work in a fast-paced, high-pressure environment and handle multiple tasks simultaneously
- Strong attention to detail and organizational skills
- Willingness to travel for meetings.
- Valid driver's license and reliable transportation
- Team player, with good sense of responsibility and able to work independently with minimum supervision.
- Driven to exceed expectations and deliver excellence.

**Job Benefits**
- EPF, SOCSO, EIS
- Phone Allowance
- Career Development
- Medical Coverage
- Paid Sick Leave

**Job Types**: Full-time, Permanent

Pay: RM3,500.00 - RM4,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Meal provided

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Petaling Jaya: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Social media management: 3 years (required)

**Language**:

- Mandarin (required)
- English (required)

Work Location: In person