Manager - M&c (Business Campaign & Analytics)

Manager - M&C (Business Campaign & Analytics)

**If you are looking to excel and make a difference, take a closer look at us...**

**Functional (job responsibilities)**
- Lead a team of analysts to produce end-to-end business campaigns, from campaign proposal to fulfilment & monitoring, with every proposal tying back to a main objective of producing variations in customer journeys based on analytical findings on each customer.
- Robust understanding in advanced analytics & statistics, with the aim to facilitate a productive working relationship with the Data Science Lab, and subsequently translate technical & rigorous analytical findings to non-technical stakeholders - effectively bridging barriers between technical data scientists and business lines.
- Effectively communicate & visualise data-driven insights with bank-wide stakeholders, providing guidance on how to formulate effective and engaging campaign journeys that include every possible customer touchpoint across different channels.
- Provide weekly & monthly review on effective campaign mechanics, shifting consumer trends, market movements - in order to unlock organic growth, including but not limited to up-selling & cross-selling opportunities in each customer journey.
- Work with cross-functional departments to enhance existing & future analytics tools & platforms, balancing stakeholder needs with data accuracy/integrity to ensure business value in every initiative.
- Identify inefficient marketing strategies & propose solutions to turn traditional campaigns into always-on customer journeys with real-time data tracking, in order to reach an objective where segmentation analysis can be granularized into one single customer (Segment of One marketing).

Supervise the execution, monitoring, and measurement of marketing campaigns in relation to bank-wide targets.

**Build the team**:

- Determine what roles are needed for the business. Attract, source, and select based on a main objective of transforming the team into a highly capable analytics unit, that consistently generates actionable insights.
- Groom & upskill talent and develop a career roadmap for each analyst, ensuring that the team is consistently on an upward trajectory towards a data-driven future.

**Manage the team**:

- Upskill & maintain stability in a team that is aligned to - and focused towards - projects with the highest business impact.
- Drive accountability with a clear effort/reward system without prejudice. Step in to manage stakeholders as and when required, while ensuring that team members are also capable to manage cross-functional stakeholders themselves when faced with temporary operational gaps.
- Lead by example by establishing a positive and healthy working environment.

**Guide the Team**:

- Guide the team on customer journey development, creation, and validation of unique insights, dive deeper into key campaign drivers, consumer behaviour, market segmentation, to ensure an effective campaign output.
- Provide thought leadership on how to review campaign proposals for business value, contrasting effort and time spent, and tying back to an overarching objective of always-on customer journey.

Provide value-added recommendations and suggestions during the campaign consultation phase and how to interpret campaign performance, draw conclusions that are actionable and insightful.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

Job ID JR0000017015