Lead Data Analyst

1 day ago

Kuala Lumpur, Malaysia AirAsia Full time

**Why AirAsia Rewards?**

Are you ready to take off and be a part of AirAsia Rewards? AirAsia Rewards is the vibrant loyalty arm of the AirAsia Group, dedicated to enhancing customer journeys across travel, lifestyle, and beyond. With millions of active members across the region, we offer innovative ways for users to earn and redeem points seamlessly. Our mission is to reward customer loyalty with experiences that go beyond flights, making every moment with AirAsia more rewarding. As part of our expansion, we are looking for a talented Lead Data Analyst to join our growing team and help us unlock the full potential of our data capabilities.

**Duties and Responsibilities**:

- Identify, analyze, and interpret trends or patterns in complex datasets to develop a thorough understanding of AirAsia Reward’s products, users, and acquisition channels
- Run exploratory analysis to uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity.
- Help execute projects to drive insights that lead to customer growth and help improve conversion funnel
- Work closely with cross functional stakeholders to anticipate analytics needs and to quantify the impact of existing features, future product changes, and marketing campaigns
- Work with data engineering to develop and implement new analytical tools, data pipelines and improve our underlying data infrastructure.
- Build custom dashboards to make key performance indicators and insights available to the relevant business units
- Monitor, optimize, and report on marketing and growth metrics and A/B test results.
- Effectively present and communicate analysis & recommendations to assist in driving business decisions

**Requirements and Qualifications**:

- BS/MS/PhD in a Business, IT, Mathematics, Science or Engineering discipline
- 10 to 12 years of relevant working experience beyond first degree
- Strong SQL skills for data analytics and a good understanding of statistics
- Good working knowledge of productivity tools such as Google Suite, Git, Jira, Confluence
- Ability to translate business requirements into non-technical, layman terms
- Excellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to conclusion.
- Able to operate under pressure and change, and balance among speed, reliability, interpretability
- Ability to manage, develop and improve internal processes projects through redesigning, automation, and optimization
- Adeptly present trends and opportunities for growth through analysis of complex data sets to stakeholders of various seniority, adapting your presentation material to suit the relevant audience
- Willing to collaborate and work across functional and multidisciplinary teams in a dynamic environment to develop an understanding of evolving/agile business needs
- Openness to experimenting with new techniques and new ways of working
- High adherence to Data Governance as data auditor for reports/dashboards, analytics and insights
- Frequent training of end users on new reports and dashboards
- Applicants with experience using Google Cloud Platform are highly favored

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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