Marketing Manager

2 weeks ago

Kuala Lumpur, Malaysia BID Operations Full time

**Job Overview**:

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Identifying potential new markets and creating a plan to enter those markets

**Job Responsibility**:

- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

**Requirements**:

- At least 5 to 7 years’ experience as a marketing manager or similar role with a bachelor degree in marketing or similar field.
- Proficient with online marketing and client acquisition strategies within the fintech industry.
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Experience with doing audience and buyer persona research.
- Good understanding of marketing KPIs.
- Critical thinker and problem-solving skills.
- Team player with great interpersonal and communication skills.
- Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives.
- Exceptional written and verbal communication, planning, and project management skills.
- Exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive this new strategy and framework.

**Benefits**
- Competitive salary commensurate with experience.
- Opportunities for professional development and career advancement.
- Collaborative and supportive work environment.
- Flexibility in smart casual dress code
- Complimentary snacks and beverages available

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