Lead - Marketing Account Manager

4 days ago

Bayan Lepas, Malaysia UST Full time

Role Proficiency:
Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.

Outcomes:

- Constantly monitor and analyze trends across industry domains and technology areas.
- Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.
- Perform other duties as assigned or requested?
- Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).
- Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.
- Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.
- Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.
- Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.
- Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management
- Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.
- Track and manage effectiveness and MROI campaigns.
- Monitor any UST branding or messaging violations in social media channels
- Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.
- Work with teams globally to maintain annual calendars of events campaigns and activities organized.

Measures of Outcomes:

- Prospect list count/growth
- Adherence to marketing processes
- Defined productivity standards for project
- Training/certifications

Outputs Expected:
Technology & Industry Concepts:

- Identify and leverage tools and technologies

Project Management:

- Deliver projects/initiatives/campaigns on time
on budget and in accordance with requirements.

Skill Examples:

- Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.
- Proactive curiosity to learn. Understanding of marketing concepts and digital marketing.

Knowledge Examples:

- Understanding of different marketing functions.
- Ability to learn business and technology concepts.
- Understanding of different Industry topics.
- Build knowledge of client personas.
- MS Office suite

Additional Comments:

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