Digital Marketing Communications Executive

7 days ago

Kuala Lumpur, Malaysia GMG Full time

**About GMG**

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans and The North Face.

**About the Role**:
**Responsibilities**:

- Develop and implement digital communication strategies aligned with brand objectives.
- Manage social media channels, creating engaging content, scheduling posts, and monitoring performance.
- Collaborate with marketing, design, and e-commerce teams to ensure consistent brand messaging.
- Monitor and analyze digital marketing performance metrics to optimize campaigns and improve engagement.
- Coordinate influencer and brand ambassador collaborations to amplify brand presence.
- Support the execution of paid digital campaigns across social media and search engines.
- Stay updated on digital marketing trends, emerging platforms, and industry best practices.
- Assist in crisis communication management and online reputation monitoring.
- Track and report on KPIs related to engagement, reach, and conversion.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 2+ years of experience in digital communications, social media management, or digital marketing within a retail or consumer-facing industry.
- Strong copywriting and storytelling skills with attention to detail.
- Familiarity with analytics tools (Google Analytics, Meta Insights, etc.).
- Basic understanding of SEO, SEM, and paid media campaigns.
- Experience working with influencers and brand partnerships is a plus.
- Strong organizational and multitasking skills.

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