Marketing Executive

16 hours ago

Kuala Lumpur, Malaysia Informa Markets Full time

**Company Description**
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

If you have a passion for marketing and events, IM Malaysia provides an opportunity to further develop your skills and career.
- Responsible on the production of marketing materials to promote the trade show
- Develop and execute comprehensive marketing campaigns to engage audiences and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics.
- Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals.
- Implement content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI.
- Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget.
- Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.
- Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time.
- Work independently with mínimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.

**Qualifications**
- Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 1-2 years of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/products
- Excellent language proficiency in English
- Excellent verbal and written communications skills. Strong presentation skills
- Creative mind-set towards designing and content creation
- Desire to develop skills and knowledge
- Possess a knack for multi-tasking and take pride in flawless work
- Dynamic team player and adaptable to change

**Additional Information**

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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