Marketing Executive

2 weeks ago

Shah Alam, Malaysia GAINS Education Group Sdn Bhd Full time

**KEY RESPONSIBILITIES**

**1. Digital Marketing Support**
- Manage and maintain Sekolah Tinta’s social media platforms (Instagram, Facebook, TikTok, YouTube, etc).
- Create engaging content and visuals for social media postings.
- Plan and schedule regular posts aligned with the school calendar, themes, and campaigns.
- Monitor engagement, respond to messages or comments, and prepare monthly social media reports.
- Assist in managing Meta Business Suite for Sekolah Tinta.
- Prepare and run paid advertisements for key campaigns (e.g., Open Day promotions, enrolment periods etc).
- Act as the school’s photographer and videographer to produce content for social media.
- Regularly capture and document school activities including internal and external events.
- Attend all school events and provide live updates via Instagram and Facebook stories.
- Update and maintain Sekolah Tinta’s websites with news, events, visuals and registration information.

**2. Marketing Groundwork**
- Assist in marketing tasks assigned by the team leader, ensuring consistent brand communication and timely execution.
- Conduct market research to identify target audiences, competitors, and trends.
- Gather and analyze data to support strategic marketing plans.
- Assist in maintaining marketing databases, including leads, enquiries, and event registrants.

**3. Event Management**
- Assist in planning, coordinating, and executing marketing and school events.
- Provide on-ground support during school and external events to ensure smooth execution.

**4. Other Related Tasks**
- Undertake any other tasks as assigned by the school or headquarters, including ad hoc projects, event support, and miscellaneous duties that contribute to the smooth execution of marketing initiatives.

**SKILLS AND ATTRIBUTES**
- Proficiency in English and Bahasa Malaysia (both written and spoken) to create engaging content, copywriting, and communication materials.
- Strong organizational and multitasking skills.
- Attention to detail and ability to adhere to branding guidelines.
- Creative and innovative, with the ability to prepare engaging social media content.
- Proficiency in digital marketing tools, website management, and social media platforms.
- Excellent communication and interpersonal skills.
- Team player, proactive and self-motivated.
- Ability to work independently and during weekends when necessary.

**REQUIREMENTS**
- Degree in Marketing, Communications, Mass Communication, or a related field.
- 1-2 years of relevant experience in marketing, communications, or social media management is an advantage.
- Basic design skills using tools like Canva, etc.
- Basic video editing skills using tools like CapCut, etc.

Pay: RM2,500.00 - RM3,500.00 per month

Ability to commute/relocate:

- Shah Alam (Petaling): Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Prefer Women

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

**Language**:

- Bahasa and English (preferred)

License/Certification:

- Driving license (preferred)

Work Location: In person

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