Manager, Digital Touchpoints for The Region

As Digital Touchpoints Manager, you will be responsible for the operational execution of digital topics in OneWeb, DMP, Social & Media as well as refinement and adaptions of regional strategies, steering markets and agencies to evaluate and develop efficient Customer Services relevant business improvements.

**Responsibilities**:
End to end campaign management for Social activities:

- Recommend, define, create and refine regional social/media plans and social/media strategy to achieve optimal performance and plan execution.
- Development and implementation of social media strategy to build a strong, positive brand image and to increase reach across international markets for Customer Services core business areas.
- Conceptualization and implementation of social media measures and actions on the relevant social media channels (especially Facebook, Instagram, Pinterest, Twitter, Tiktok) and their monitoring.
- Constant trend and market analysis across social media platforms and markets.

End to end campaign management for OneWeb activities:

- Supporting markets on OneWeb projects and strategy plan execution
- Understanding each market business landscape, scope and needs.
- Search engine optimization and Search engine marketing.

End to end campaign management for Salesforce Interaction Studio:

- Input and Create transparence into the development of the platform Salesforce Audience Studio and future CDP Studio and its uses to support business needs in the region.
- Steering & providing and having the understanding of local marketing needs, articulating the business benefits by consulting and highlighting on the right usage of the product.
- Support execution and strategizing markets and region on the customer journey strategy, with a focus on audience targeting and support markets to achieve the optimal use of the implemented personalization tools.
- Steer the regional adoption and implementation team, for a coordinated customer journey.
- Data-driven analytical approach to marketing and problem solving combined with strategic business focus and vision.
- Ability to work with 1st, 2nd and 3rd party data sets.
- Cross-stream alignment & consultation with Salesforce Interaction Studio, OneWeb, Marketing Cloud, Content and Media.
- Collaborate with ROCS team and Overseas markets to prioritize and implement Digital Marketing Strategy for campaigns with focus on the KPI of driving leads and increasing NRCP conversion.
- Alignment between stakeholders on budget and delivery timelines as well as the interplay between regional experience center and local market campaigns.
- Innovate and stay up to date on the latest developments in digital touchpoints topics & strategies and best practices to foster the learnings for the entire regional team & markets. Monitor, reviews, analyzes and execute learning fields/areas for markets.
- Contribute in predictive performance analysis and execute market forecast trends based on available data sets.
- Analyze, monitor and report on success KPIs for efficient and effective digital touchpoints activations. Formulate actionable insights and recommendations for markets and management.

**We offer**:

- A competitive package within a leading global company.
- A flexible and agile work environment with interdisciplinary teams and projects.
- A challenging and complex environment with room for growth and learning.
- Creative freedom and short decision-making paths.

**Qualifications**:

- Tertiary education with a high marketing affinity or marketing with a high affinity for IT and data or comparable studies.
- Good experience (**minimum 5+ years of experience, on any marketing automation platform** to adopt and rollout use cases and customer journeys (e.g. Adobe Campaign HotSpot, Adobe Experience Manager, Salesforce portfolio).
- Experience in customer journey creation, including data driven journeys.
- Ability to elicit requirements and communicate clearly with non-technical individuals, development teams, and other additional project members.
- Understanding of overall salesforce tech landscape.
- Ability to translate local market Business and technical requirements and provide optimization strategies.
- Holistic data-driven personalized 360° customer marketing approach & journey development, ideally with automotive background.
- Knowledge of reporting and metrics, tracking and optimization proposals.

**Other Desired Qualifications**:

- Fluent in English (spoken and written) and exceptional faculty of expression.
- In depth knowledge and understanding of overall tech and online customer journey landscape incl. CMS, CRM and DMP, Interaction Studio, Media incl. Social etc.
- Deep knowledge of Marketing Metrics and KPIs along the Customer journey (media, website, offline, etc.)
- **Experience working with all PowerBI, Microsoft eXtollo, Google Analytics, Google Campaign Manager, Social campaign manager tools, etc.**:

- Experience in data-driven personalized 360’ customer marketing