Brand Communication-6 Months Contract
5 days ago
Location:
**Malaysia**
- Department: Marketing & Communications- Location: Malaysia- Brand Managers and Associates are responsible for developing and supporting the team's efforts in crafting brand strategies, promoting brand growth, implementing brand plans and using a variety of insights and data to drive the brand's performance.**Responsibilities**:
- Marketing Campaign Planning:
- Manage the deliver of marketing campaigns from objectives, concept, strategy building, target audience insights and campaign scope setting.
- Responsible for end-to-end process to ensure communications output are of high standard including TVC, radio, digital assets, OOH and other materials
- Coordinate with team on branding projects to increase Lazada brand awareness, brand image and affinity amongst all stakeholders - shoppers, sellers and communities- Provide marketing support and collaborate with multiple functional teams for initiatives across Lazada
- Campaign budget planning, tracking and finance reporting
- Prepare market and competitive review, campaign monitoring and performance reporting
Brand Guardian for Lazada:
- Support the activities for cross-function teams, regional team, creative/media agencies and brand ambassadors.
- Support in assessing marketing request from other teams and advising on the impact, approach and resources required.
- Manage and meet the process requirements for vendor selection and negotiate scope and budgets alongside the procurement and finance teams.
**Job Requirements**
- Requirements/Qualifications(must have):
- Bachelor’s degree in advertising/brand marketing or related experience with track record in running successful campaigns
- At least 4 years of work experience in brand planning and campaign management
- Familiar with communication production processes, able to spot emerging trends and can develop suitable strategies for the brand
- Good analytical skills, communication skills and team spirit
- Agile and resilient with ambition to work in a high-pressure, fast-paced environment
- Ability to develop own perspective towards key topics/challenges
- Ability to spearhead key initiatives and problem solve independently
- Be resourceful and independent in managing task and stakeholders
- Good communication skill both English and Bahasa Malaysia
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