PC Marketing Lead, Southeast Asia

Company:Qualcomm Malaysia Sdn BhdJob Area:Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Business DevelopmentQualcomm Overview:Qualcomm is a company of inventors that unlocked 5G ushering in an age of rapid acceleration in connectivity and new possibilities that will transform industries, create jobs, and enrich lives. But this is just the beginning. It takes inventive minds with diverse skills, backgrounds, and cultures to transform 5Gs potential into world-changing technologies and products. This is the Invention Age - and this is where you come in.General Summary:The Marketing Lead for Southeast Asia will drive end-to-end go-to-market planning and execution for Snapdragon across 2 key markets in SEA.This role is digital-first, social-led, and storytelling-driven — turning Snapdragon's advanced technology into simple, inspiring narratives that resonate with consumers. The ideal candidate knows how to bridge tech and emotion, translating performance and innovation into stories that matter to real people — students, professionals, and creators across the region.They will lead digital strategy, social storytelling, and campaign execution, while collaborating with OEMs, retailers, and agencies to deliver measurable impact in awareness, consideration, and conversion.We're looking for a hands-on marketer who can think strategically yet execute fast — someone comfortable managing multiple agencies, juggling timelines, and turning creative ideas into measurable results.Key Responsibilities1. Digital & Social StrategyLead digital-first GTM strategies for product launches and brand campaigns.Shape social storytelling across platforms like TikTok, Instagram, YouTube, and FacebookPartner with creators and agencies to produce content that translates technology into relatable human stories.Own influencer engagement and community growth across SEA.Track analytics and optimize campaigns for engagement, reach, and resonance.2. Go-to-Market Planning & CampaignsLocalize regional strategies into culturally relevant, consumer-facing campaigns.Integrate digital, PR, influencer, and retail touchpoints into cohesive GTM rollouts.Align global brand messages with local execution that connects emotionally with audiences.Collaborate closely with media and creative agencies to ensure excellence in storytelling and execution.3. OEM & Retail Marketing IntegrationPartner with OEMs to co-develop social and content programs that highlight Snapdragon innovation.Support retail activations, roadshows, and in-store digital experiences with strong content amplification.Ensure storytelling remains consistent across online, social, and retail environments.4. Project & Budget ManagementManage campaign timelines, approvals, and deployment across multiple SEA markets.Lead cross-functional coordination among internal teams and agency partners.Monitor KPIs, campaign performance, and optimize for cost efficiency and impact.Qualifications & ExperienceBachelor's degree in Marketing, Communications, or related field.7–10 years of experience in digital marketing, social media, or GTM roles.Background in creative, digital, or media agencies preferred — or hybrid agency–client experience.Strong skill in translating complex technology into relatable consumer storytelling.Proven success managing multi-market campaigns across Southeast Asia.Deep understanding of influencer marketing, content strategy, and platform engagement.Familiarity with technology, lifestyle, or youth-oriented brands is an advantage.Excellent communication and presentation skills; English required, Bahasa Indonesia or other SEA language a plus.Key Success MetricsGrowth in digital reach, engagement, and share of voice.Brand awareness and consideration uplift across SEA markets.ROI on digital and social campaigns.OEM and retail partner engagement and satisfaction.Applicants: Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities.Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.To all Staffing and Recruiting Agencies:Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.If you would like more information about this role, please contact Qualcomm Careers.