Marketing Manager

11 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia CoKeeps Full time 480,000 - 1,440,000 per year

Location:
Malaysia | Full-time | Travel Required

About the Role

We're looking for a
Marketing Manager
to lead and grow
CoKeeps' brand presence
in the Web3 and institutional market. You'll take charge of marketing strategy, digital engagement, and event execution, building awareness, credibility, and relationships with key institutional clients.

This is a strategic yet hands-on role for someone who can operate independently, think creatively, and turn ideas into measurable results. You'll work closely with the leadership and product teams to position CoKeeps as a trusted name in the evolving Web3 landscape. You are also expected to work efficiently using AI tools such as Claude and n8n, and manage tasks and documentation effectively through Notion.

Key Responsibilities

  • Digital Marketing:
    Plan and execute strategies for SEO, social media, email outreach, and content distribution across LinkedIn, Instagram, and X.
  • Content Creation:
    Develop marketing materials including brochures, blog posts, website updates, decks, and other visuals that strengthen brand storytelling.
  • Campaigns:
    Design and manage B2B marketing campaigns across digital, print, and offline channels.
  • Partnerships:
    Identify and collaborate with media owners, Web3 communities, and ecosystem partners to expand brand reach.
  • Events & Engagement:
    Organize and manage marketing events, industry conferences, and roadshows to promote CoKeeps' products and services.
  • Market Feedback:
    Work with the product team to channel insights and feedback from clients and campaigns into product improvements.
  • Performance Tracking:
    Measure, report, and optimize marketing activities for visibility, engagement, and conversion.

Job Requirements

  • 3–6 years of experience in
    marketing, communications, or brand management
    , ideally in
    Web3, fintech
    , or
    institutional finance
    .
  • Proven experience in
    B2B
    or
    institutional client marketing
    and community engagement.
  • Strong understanding of digital assets, blockchain trends, and institutional markets.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative, resourceful, and comfortable working independently, including with AI tools (Claude, n8n) and Notion.
  • Willingness to travel
    locally and internationally
    as required.

Preferred Skills

  • Knowledge of Web3, blockchain, or crypto ecosystems.
  • Design familiarity (Figma, or Canva).
  • Experience with vendor management, pricing strategy, or media planning.
  • Entrepreneurial mindset and bias toward action.
  • Able to converse in Mandarin.

Salary

  • Up to RM12,000 for the right candidate.

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