Senior Brand Executive

5 days ago

Damansara Selangor, Malaysia RPG Commerce Full time 90,000 - 120,000 per year

Founded in 2017, RPG Commerce is a leading direct-to-consumer (DTC) social e-commerce company dedicated to building cutting-edge everyday essentials. With an in-house portfolio ranging from innovative active wear to home and living products, RPG currently carries an in-house brand portfolio of brands, including Montigo, OiYO by Montigo and Casebang.

Recently securing a Series B funding round of RM127 million, RPG Commerce has over 100+ employees in KL and Singapore who work everyday to develop, design and produce high-quality products all over the world. To find out more, please visit

About the Job

The Senior Brand Executive owns and drives campaign launches for MONTIGO. This role requires an ability to be resourceful, think out of the box from traditional ways of marketing, and a passion for problem solving. Leading initiatives and campaigns of your store independently is what is expected from the Senior Brand Executive. The ideal candidate for this role should have strong strategic thinking skills, creative marketing skills, excellent stakeholder and project management skills.

Responsibilities

  • Responsible for major campaign mechanic planning, training/monitoring Brand Executives' daily tasks.
  • Serve as the primary point of contact (project manager) and escalation for integration activities between all departments (marketing, creatives & operations stakeholders), and initiate, collect and execute quarterly brand initiatives and strategies.
  • Supporting the Brand team in driving growth & product performance including: Influencer marketing/sourcing, PR releases, eCommerce store optimizations, marketing campaign
  • Ensuring website functionality & integrity, UI/UX front end changes.
  • Proactively catch issues before they are problems and understand everything about the ecosystem in which your products are selling (e.g., competitor landscape, industry landscape etc).
  • Coordinate with our Customer Experience team and overseas customer service team to ensure we are providing a world class customer experience for your product portfolio.
  • Track deadlines, dependencies, decisions, and action items to ensure continuous progress in the acquisition and migration processes.
  • Day-to-day tasks include setting up the data room, coordinating meetings, managing logistics, and coordinating follow up activities.
  • Anticipate changes and bottlenecks, provide escalation management, anticipate and make trade-offs, balance the business needs versus technical and operational constraints.
  • Proactively manage changes in project/campaign scope, identify potential crises, and devise contingency plans.
  • Social media community management
  • Other ad-hoc matters.

What You Need To Have

  • 2 - 3 years of relevant experience in campaign planning, marketing communications, campaign concept, brand planning, project management.
  • Effective planning and organizational skills with a demonstrated ability to multi-task, prioritize, negotiate, and problem solve
  • Ability to execute under accelerated timeframes and quickly adapt to changes in priorities
  • Comfortable in working in a complex, ambiguous, ever-changing environment
  • Strong attention to detail and follow-through skills, with the ability to convey ideas clearly

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