Senior Executive, Product

We are looking for a versatile and commercially driven Senior Executive (Product & Marketing). This is a hybrid role that bridges the gap between Digital Performance, Product Strategy, and Offline Operations.

You will not only lead our digital lead generation (Ads, SEO, Social) but also drive the physical presence of our brand (Signage, Collaterals) and support product launches (Pricing, Research). You will work closely with cross-functional teams to ensure our product is priced right, marketed effectively online, and visible physically in the market.

This role requires a "Generalist" mindset: someone capable of analyzing pricing data one moment, managing Google Ads the next, and coordinating physical signage installation the afternoon after.

Job responsibilities:

I) Product Marketing & Strategy (The "Brain")

• Market Intelligence: Conduct regular competitor research and market surveys to identify trends and opportunities.
• Pricing & Packaging: Assist in defining product pricing strategies and packaging based on data-driven market analysis.
• Launch Management: Lead pre-marketing and launch campaigns for new products, ensuring a cohesive go-to-market strategy.
• Loyalty Programs: Develop and execute loyalty initiatives to increase customer retention and lifetime value (LTV).

II) Digital Growth & Lead Generation (The "Engine")

• Performance Marketing: Execute and optimize campaigns across Google Ads and LinkedIn Ads to drive qualified leads.
• CRM & Automation: Manage the CRM pipeline, oversee WATI broadcasts, and design EDM drip campaigns to nurture leads.
• SEO & Web Management: Oversee website content (blogs, copy, FAQs) and technical SEO to improve organic ranking.
• Analytics: Track CAC (Customer Acquisition Cost) and ROI, providing data-driven reports to management.

III) Offline Marketing, Assets & Operations (The "Hands")

• Physical Visibility: Manage the end-to-end production of physical collaterals (flyers, banners) and outdoor building signage.
• Inventory Management: Maintain accurate inventory of marketing assets and merchandise; ensure stock is available when needed.
• Vendor Negotiation: Liaise with building management, printers, and external partners to negotiate rates and ensure timely installation of signage and assets.
• Events & Community: Support ground events and community initiatives to build physical brand presence.

IV) Content & Sales Enablement (The "Voice")

• Social Media: Manage the content calendar for LinkedIn and Instagram, focusing on both brand awareness and thought leadership articles.
• Sales Support: Create high-quality Sales Kits, Product Decks, and Internal Memos to equip the sales team with the right tools to close deals.
• Partnerships: Identify and negotiate cross-collaboration marketing opportunities with external brands or partners.

Requirements:

Main:

• Degree in Marketing, Communications, Business or related fields.
• 3 to 6 years of experience in a broad marketing role. Experience in a role that combined digital marketing with offline/operations is highly preferred.

Hard Skills:

• Digital Fluency: Proficiency in Google Ads, LinkedIn Ads, and SEO best practices.
• Commercial Acumen: Understanding of pricing structures, profit margins, and ROI analysis.
• Operational Competence: Familiarity with printing processes, vendor management, and basic inventory tracking.
• Tools: Experience with CRM software, WATI (or similar WhatsApp tools), and Analytics dashboards.

Soft Skills:

• Negotiation: Ability to haggle with vendors and negotiate terms with partners/building management.
• Agility: Comfortable switching contexts rapidly between strategic planning and operational execution.
• Ownership: A self-starter who treats the brand's budget and assets as their own.