Key Account Executive

3 days ago

Kota Bharu, Kelantan, Malaysia Vinda SEA Full time 40,000 - 60,000 per year

Position Summary

Key Account Executive
is responsible for executing sales and marketing plans in an assigned geography, product line, market segment or list of customer accounts according to company sales policy by working together as a team with group of product consultants and merchandisers.

Coverage area: Kota Bharu, Tumpat, Kok Lanas, Machang, Kuala Krai and Gua Musang

You will play an important role to:

1) Sales Plan Execution

  • Visit existing customers and prospects by following the assigned route plan and outlet call procedures.
  • Respond to customers' inquiries.
  • Execute promotional plans and product listings.
  • Sell in assigned promotions and propose customize promotional activities.
  • Prepare strong selling stories based on inputs from Marketing, Category Marketing and Key Account teams to influence business improvements with all customers.
  • Monitor and report on post-execution to ensure objectives are met.

2) Customer Relationship Building

  • Maintain and retain long-term customer relationships with established customers.
  • Interact in a timely and satisfactory manner with all customers.

3) Merchandising

  • Maximize merchandising and shelf presence, securing secondary display as required and ensuring planograms are adhered to with the right stock weights.
  • Support all merchandising efforts by identification of display locations, liaison with product consultants and merchandisers, and helping with block display or merchandising efforts.

4) Collection

  • Ensure collection and aging are up to date for the assigned accounts.

5) Product & Market Knowledge

  • Apply detailed product knowledge and thorough knowledge of customers' business and processes.
  • Build market knowledge continuously and refer sales leads, customer feedback, and information on competitor activity to the company.

To be successful in this role, you will need to have:

  • Bachelor's degree in Sales, Marketing, Business Management, Customer Relationship Management, Communications, Business Administration, or any other related field. The equivalent of this in working experience is also acceptable for this position
  • At least 1 year of working experience in Sales & Marketing roles in the Modern Trade channel
  • At least 1 year of working exposure in the FMCG industry
  • Basic knowledge of Microsoft Word, Excel, and PowerPoint

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