Chief Marketing Officer

3 days ago

Subang Jaya Selangor, Malaysia SuamiSihat Healthcare Sdn Bhd Full time 144,000 - 225,000 per year

A. Strategic Leadership & Marketing Direction


• Develop and implement a Group-wide Marketing Masterplan aligned with the SuamiSihat Holding growth vision.


• Build a unified brand strategy for all subsidiaries to ensure consistency, trust, and professional corporate image.


• Lead annual marketing budgeting, forecasting, and resource planning.

B. Brand & Communication Management


• Strengthen SuamiSihat as the leading Malaysian brand in men's health, wellness, and family wellbeing.


• Oversee brand guidelines, messaging frameworks, and public communication strategies.


• Ensure all subsidiaries communicate in a cohesive, customer-centric manner.

C. Customer Growth & Acquisition


• Drive omnichannel marketing strategies: digital, social, offline, events, partnerships, and PR.


• Lead customer journey optimisation for clinics, wellness centres, e-commerce platforms, and digital products.


• Build a high-performing performance-marketing ecosystem (FB Ads, Google Ads, TikTok Ads, SEO, CRM funnels).

D. Product Marketing & Innovation


• Collaborate with SuamiSihat Tech & SS E-Commerce to refine product-market fit for digital products, supplements, services, and memberships.


• Conduct market research, competitor analysis, and customer insights to guide product decisions.

E. Content, Creative & Branding


• Oversee content strategy: social media, video, education content, health campaigns, and community engagement.


• Ensure all marketing creatives represent high-quality, youth-friendly, modern brand identity.

F. Franchise & Licensing Marketing Support (Holding-Level)


• Develop marketing materials, franchise decks, promotional kits, and investor-facing communication.


• Support business development in acquiring franchisees and licensing partners.

G. Marketing Data, Analytics & Reporting


• Lead data-driven decision-making using dashboards (Looker Studio), CRM analytics, customer segmentation, CAC, LTV, ROI analysis.


• Evaluate performance across subsidiaries and drive continuous improvement.

H. Team Leadership & Capability Development


• Build, manage and mentor a multidisciplinary marketing team (creative, branding, performance, CRM, content, partnerships).


• Set KPIs, conduct performance reviews, and ensure team alignment with company goals.

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