Marketing Executive
3 days ago
Key Responsibilities
Marketing Strategy & Planning
Develop and implement annual marketing plans for product/ services segments.
- Identify growth opportunities and propose campaigns aligned with business objectives.
Work closely with the Marketing Manager and Sales Team to align product strategies with revenue goals.
Market Research & Competitor Analysis
Conduct market research to identify customer needs, buying behaviours, and industry trends.
- Track competitor activities (pricing, promotions, launches) and recommend positioning adjustments.
Gather insights from distributors and frontline sales to fine-tune campaigns.
Campaign Management & Execution
Plan and manage product launches, seasonal promotions, and bundle campaigns.
- Brief and coordinate with the content creation team (designers, videographers) to produce high-quality materials.
Ensure campaigns are delivered on time, within budget, and meet performance expectations.
Digital Marketing & Advertising
Managed product-focused advertising campaigns (social media ads, event listings, SEO, email marketing).
- Optimise ad spend based on performance data and ROI.
Monitor online presence and engagements.
Sales Alignment & Distributor Support
Support distributors and retail partners with marketing materials, campaigns, and activation kits.
- Coordinate with sales to align promotions with stock availability and sales priorities.
Provide distributors with performance feedback and marketing insights.
Reporting & Analytics
Track campaign performance (reach, engagement, conversion, ROI).
- Provide monthly reports with insights and recommendations.
- Continuously improve campaigns based on data and feedback.
Qualifications and Skills
- Passion for the automotive industry is a must
- Degree in Marketing, Business, or related field (or equivalent experience).
- 3–5 years experience in product marketing, preferably in FMCG or Lifestyle Goods
- Strong knowledge of digital marketing platforms (Meta Ads, Google Ads, SEO).
- Excellent analytical and problem-solving skills.
- Strong communication, presentation, and collaboration skills.
- Highly organised and able to manage multiple projects simultaneously.
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