Senior Group Product Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Elite Beauty Asia Full time 120,000 - 200,000 per year

Roles Summary / Purpose :

As a
Senior Group Product Manager
, you will oversee multiple product lines, leading entire end-to-end product development cycle including product strategy, innovation, customization/adaptation across all markets. You will manage a team of product managers, align cross-functional teams, and deliver measurable business impact through data-driven decision-making and world-class product experiences.

Lead Strategy, Drive Global Impact

Seize the opportunity to shape
multiple product portfolios
while building a global career in product leadership. This role empowers you to set group-level product strategy, drive innovation across diverse product lines, and lead a team of product managers — all while being based in
Kuala Lumpur
with global exposure.

Responsibilities :

Product Strategy & Vision

  • Define and communicate
    multi-product strategy
    aligned with business growth objectives.
  • Conduct
    market analysis
    , competitive benchmarking, and customer research to inform product portfolio direction.
  • Develop
    multi-product roadmaps
    with clear KPIs and business impact metrics.

New Product Development (NPD)

  • Lead and mentor a team of
    Product Managers
    to ensure smooth NPD development cycle from market research/competition analysis, consumer insight mining, product concept development to product formulation, packaging design/development, prototype and commercial production.
  • Manage
    cross-functional stakeholders
    across finance, supply chain, sales and marketing.

Product Adaptation & Localisation

  • Oversee
    production adaptation
    such as packaging, formulation etc. to ensure regulation compliance in regional markets and drive local sales through localised product portfolios.

Project Management

  • Collaborate with design, supply chain, purchasing, regulation and R&D team to ensure
    on-time product delivery
    .
  • Develop
    go-to-market strategies
    and ensure successful product launches at scale.
  • Oversee
    post-launch performance analysis
    and continuous product improvement initiatives.

Cross-Functional Alignment & Communication

  • Work with
    executive leadership
    to align product roadmaps with brand strategy.
  • Communicate product portfolio vision, strategy, and impact to internal and external stakeholders.
  • Build strong partnerships with
    regional and global teams
    for product scaling and localization.

Product Training

  • Develop and deliver comprehensive product training materials. Organise training session for internal sales team and channel partners.

Job Specification / Requirements :

  • Bachelor's Degree in any field.
  • 8–10+ years
    of product developmnent & management experience with at least
    3–5 years in a leadership
    role
    managing multiple product lines or teams.
  • Proven success in
    FMCG/lifestyle/skincare product development, cross-functional project management, portfolio management, and scaling products internationally
    .
  • Strong background in
    project managemen
    t is a MUST
    .
  • Passionate about beauty, wellness, and consumer-centric innovation.
  • Familiarity with
    ASEAN Cosmetic Directive and product compliance
    is an advantage.
  • Strategic thinking with
    financial acumen
    to measure product ROI and business impact.
  • Excellent communication, presentation, and decision-making skills at the
    executive level
    .
  • Regional travelling is required.

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