Senior Product Design Manager – Engagement

2 days ago

KL Sentral Redstation, Malaysia AirAsia Full time 120,000 - 180,000 per year


Job Description

Office Location: KL Sentral, Kuala Lumpur
Reports to: Head of Product Design
Team: Product (App experience)

Why This Role Matters

At AirAsia MOVE, we are transforming from a primarily transactional travel app into a habit-forming companion that travelers return to – not just to book, but to dream, plan, and share.

As our Senior Product Design Manager, you will lead a team of eight designers to craft high-impact experiences that grow engagement, retention, and customer love. You will raise the bar for design and product quality and have an opportunity to shape the future of a B2C product that has tens of millions monthly active users in an exciting industry. Not a chance that comes around every day.

What You WIll Do

  • Lead the end-to-end product design of key engagement journeys across our app – from homepage and personalization to rewards, reviews, user generated content and social features.

  • Partner with Product and Growth leaders to improve metrics like MAU, retention, repeat booking rate, and NPS.

  • Coach and mentor designers to grow their craft, influence, and strategic thinking.

  • Ensure design decisions are informed by insight and validated through data.

  • Maintain a consistent, elegant experience across surfaces and channels (primarily web and app), supported by a robust design system (that already is in a solid, mature state).

  • Build alignment across product, engineering, brand and marketing on shared customer outcomes.

What Success Looks Like

  • Clear design vision and standards for our app experience.

  • Engagement and retention metrics move meaningfully.

  • The design team under your leadership operates with confidence, clarity, and shared purpose.

What You Bring

  • 8+ years of experience in product design, including at least 3 years in a people leadership role.

  • Proven success designing and shipping consumer mobile apps with measurable growth outcomes.

  • Strong grasp of interaction design, information architecture, and data-informed iteration.

  • Ability to guide teams through ambiguity – from defining opportunity areas to refining details.

  • Portfolio that demonstrates exceptional product thinking and measurable business impact.

  • Strong communication and stakeholder management skills. We are looking for someone who can speak with confidence and proactively build relationships across the entire company.


How We Work

We believe great products are built when curiosity meets clarity. We move fast, share early, and learn constantly from our users. If you're driven by uncovering human truth and translating it into business impact, this is the place for you.

What We Offer

We offer a well-connected office environment at KL Sentral, a competitive (above-market) salary, and the opportunity to work directly with the senior management team to drive change and improve a B2C product that serves tens of millions of monthly active users under a strong, trusted brand.

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