Digital Marketing Specialist

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Health Lane Family Pharmacy Sdn Bhd Full time 40,000 - 80,000 per year

Company Description

Health Lane Family Pharmacy Sdn Bhd is a growing chain of pharmacies with more than 30 years of experience and over 200 outlets across Klang Valley, Negeri Sembilan, Melaka, Johor, Perak, and Sarawak, with plans for further expansion. We are dedicated to establishing strong bonds and long-term relationships with our customers by providing personalized service, caring advice, and recommending comprehensive health solutions to help them achieve great health. Our tagline, "GREAT HEALTH BEGINS HERE," reflects our commitment to treating our customers like family.

Role Description

The Digital Marketing Specialist focuses on Traffic Acquisition is responsible to develop strategies that optimize for algorithmic success, including high engagement, watch time, and audience retention for driving high-quality traffic to our social media & ecommerce platforms. This role requires expertise in Social Commerce, SEO, paid search, paid social, , marketplace and advertising.

Responsibilities:

-
Traffic Acquisition & Growth Strategy Develop
and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, influencer marketing, and marketplace ads. Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce

-Social Media Management
Optimise digital advertising campaigns.Plan, schedule, and execute social media content and campaigns Content Copy Writing Craft engaging and creative contents for both ads and organic content, ensuring brand consistency and audience appeal. Oversee content calendars for social media postings and video marketing.

-
Website Management
Optimize the company website (UX/UI, content, SEO) and e-commerce platforms . Manage and update company website content to ensure it remains informative, engaging, user-friendly and align with brand messaging.

-Search Engine Optimization (SEO)
Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic Monitor and improve site rankings, domain authority, and overall SEO performance

-
Data Analysis & Reporting
Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics Monitor and analyse marketing performance metrics, making data-driven decisions and amending strategies as needed to optimize results.

Requirements:

  • Experience in similar industry on Marketing and Digital Marketing
  • Detail-oriented and highly organized with the ability to manage multiple projects
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Familiar with social platform analytics tools
  • Required language(s): English, Bahasa Malaysia, CHINESE / Mandarin.
  • Experience in performance marketing, social media (all), e-commerce traffic management, or digital advertising
  • Proven track record in managing and optimizing multi-channel traffic acquisition campaigns
  • Strong expertise in SEO, PPC, paid social, and marketplace advertising
  • Analytical mindset with strong problem-solving skills
  • Excellent communication and negotiation skills for working with vendors, agencies, and influencers

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