Sr. Performance Marketing Specialist
2 days ago
We're looking for a results-driven Senior Performance Marketing Specialist to elevate our digital campaigns.
What you'll do:
- Manage and optimise paid campaigns across Meta, Google, TikTok, LinkedIn, and more, striving for peak KPI performance.
- Set up and maintain accurate tracking (Meta Pixel, Google Tag Manager, GA4) for proper attribution and conversion tracking.
- Monitor, analyse, and report campaign performance regularly — identifying trends, opportunities, and optimisation areas.
- Refine audience targeting, bidding, and budget allocations based on data-driven insights.
- Collaborate with creative, growth, tech, and SEO teams to design strategies that support revenue goals.
- Experiment with new channels and tactics; oversee monthly budgets to ensure effective marketing spend.
- Deliver performance reports and insights using Looker Studio and SQL.
What we're looking for:
- 4+ years in performance marketing and ideally a bachelor's degree in marketing, business, or similar.
- Strong analytical skills; comfortable working with complex data sets and multiple reporting tools.
- Proficient with GA4, Google Tag Manager, and Looker Studio.
- Collaborative, proactive, detail-oriented, and eager to learn.
- A self-starter who thrives under pressure, embraces fast-paced work, and takes ownership.
- Excellent written and verbal communication.
- A genuine passion for technology and education.
Job Types: Full-time, Permanent
Work Location: Remote
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