Product Content Specialist

2 days ago

Greater Kuala Lumpur, Malaysia Ant International Full time 60,000 - 120,000 per year

In this role, you will be the
bridge between our evolving product features and our users' experience
. Your primary mission is to create and optimize in-product content, including
user guides, tooltips, and interactive copy
, that empowers users, enhances satisfaction, and drives product adoption.

Responsibilities

  • Content Creation & Optimisation:
    Write, edit, and continuously improve
    in-product content
    such as user guides, FAQs, onboarding flows, UI labels, tooltips, and notification messages, etc.
  • User Empowerment:
    Develop content strategies aimed at increasing the user
    self-service resolution rate
    , reducing reliance on customer support for common queries.
  • User Experience Enhancement:
    Collaborate with Product Managers, Designers, and Researchers to understand user pain points and iterate on content to improve overall usersatisfaction and retention.
  • Cross-Functional Promotion:
    Utilize strategic content placement within the product to intelligently
    promote and cross-sell various features
    , enhancing product discovery and value.
  • Data-Driven Iteration:
    Monitor content performance using relevant metrics (e.g., reduction in support tickets, user engagement with help articles) and use these insights to refine your approach.

Preferred Qualifications

  • Education:
    Bachelor's degree
    in Journalism, Marketing, Communication, or a related field.
  • Experience:
    5+ years of experience
    in a content-focused role or customer service role is preferred.
  • Communication:
    Excellent English communication skills
    . Exceptional written and verbal communication and presentation skills in English. Fluent Chinese is a plus (if the candidate is not Chinese).
  • Skills:
    Excellent writing and editing skills, with a knack for
    simplifying complex information
    into user-friendly language.

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