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Digital marketing manager

2 weeks ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia ESG Full time 80,000 - 120,000 per year

About the Role

We are hiring a Digital Marketing Manager with a strong foundation in email marketing and CRM to lead our lifecycle communication, automation strategies, and contact engagement journeys. You will be the key driver of how we reach, nurture, and convert HR decision-makers and corporate wellness audiences.

This role is remote-first and perfect for a data-minded digital marketer who thrives on building automated systems that drive engagement and business growth — with additional exposure to campaign strategy, paid media, and community development.

Key Responsibilities – Email Marketing & CRM

  • Plan and execute email campaigns that drive event registrations, product engagement, and lead nurturing.
  • Own the CRM and marketing automation platforms (HubSpot, vBout), including:
  • Segmentation
  • Workflow automation
  • Triggered email journeys
  • A/B testing
  • Deliverability and hygiene
  • Build structured lifecycle strategies across client types: HR leads, wellness participants, past registrants, and partners.
  • Monitor email and CRM performance metrics, deliver reports, and improve based on insights.
  • Collaborate with Customer Success and Business Development to align CRM with sales activities and renewal cycles.

Secondary – Multi-Channel Campaigns & Growth

  • Support paid social and Google Ads initiatives to boost lead generation and awareness.
  • Coordinate web content updates, landing pages, and SEO recommendations.
  • Deploy content across social media platforms (LinkedIn, Facebook) to support broader campaign objectives.
  • Contribute to ESG Wellness Series event marketing and digital outreach.
  • Track performance KPIs and contribute ideas for continuous improvement.

Requirements

  • Minimum 5 years in email marketing and CRM-focused digital roles.
  • Proficiency in tools like HubSpot, vBout, or similar.
  • Strong understanding of email marketing best practices, contact lifecycle management, and automation flows.
  • Skilled in copywriting, segmentation, and A/B testing.
  • Familiar with multi-channel digital marketing (social, SEO, paid media) as a complement to CRM strategy.
  • Highly organized and comfortable owning campaign timelines and reporting dashboards.
  • Bachelor's degree in Marketing, Communications, or a related field.

Why Join ESG

  • Remote-first role with flexible work arrangements
  • Performance-driven culture with a strong social mission
  • Competitive salary and results-based bonuses
  • Work with purpose: improve health, engagement, and productivity in the workplace

More info:

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